LEGENDS GLOBAL
Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
About the Role
As European Ticketing Director, you will lead all aspects of ticketing—General Admission and Premium—across a broad range of live events, including music, sport, comedy, family entertainment, and special programming (Conferencing and Events).
This high-impact role requires close collaboration with internal teams (marketing, programming, commercial, venue ops) and external partners (ticketing providers, artists, promoters, agents, and rights holders). You will manage vendor relationships, drive performance and reporting, and set best-in-class standards across all box office and ticketing operations.
What’s in it for you?
Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.
You will work hard at with us, but you will be rewarded with lots of time to relax and rest with 25 days annual leave
We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.
A healthy contribution of % Pension so that your golden years are spent ticking off the items on your bucket list.
Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield; we will support with these unexpected costs. For you and any children.
We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.
We are visionaries: both physically and metaphorically! When you join ASM you will be entitled to eye care vouchers and a contribution towards any glasses you require.
Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet
Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team
Key Responsibilities:
* Drive ticket sales and performance across all ticket types by working closely with both ticketing providers and internal central and venue marketing teams.
* Develop pricing models for Premium inventory and optimise pricing models.
* Support relationships with promoters, artists, agents, and sports rights holders.
* Ensure ticketing aligns with content strategy and show planning.
* Lead and negotiate relationships with ticketing platforms.
* Set, drive and manage governance and performance standards.
* Define and track KPIs across sell-thru, conversion, pricing and operations.
We are looking for someone with:
* Significant senior ticketing experience gained from a music, sport, or live events business
* Pan-European leadership with strong commercial acumen
* Vendor negotiation and governance expertise
* Skilled in cross-functional collaboration and external stakeholder management
* Deep knowledge of ticketing systems, marketing integration, and performance analytics
* Fluent in English (additional European languages a plus)
* Willingness to travel regularly
Recruitment Process Outlined:
* 1st Stage- Intro call with the Talent Team
* 2nd Stage- Meeting with SVP Marketing (Europe)
* 3rd Stage –F2F In-person Presentation with Corporate Leadership Members
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.