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Sales and Marketing Director : Leisure and Lifestyle New Business
Salary: A GBP 90,000 - A GBP 120,000+
Location: Northwest England
Travel Required: Liverpool, Sheffield, Bristol, Southwest, London, North
About The Company
A fast-growing, community-led leisure and lifestyle business with a focus on fitness, community, and social sports, with new openings and more in pipeline. The company aims to scale up within the next five years, targeting A GBP 10+ million in annual revenues. The business is culture-driven, ambitious, and operates with a tight-knit executive team based in the Northwest.
Role Overview
The Sales and Marketing Director will lead the company's growth strategy, focusing on new business development and scaling operations across multiple sites. This leadership role is suitable for someone experienced in scaling leisure, fitness, or food and beverage operations, especially in multi-site environments. Responsibilities include building brand credibility, expanding revenue streams, and engaging with Gen Z and community-focused audiences.
Key Responsibilities
* Develop and execute a sales and marketing strategy supporting site expansion and revenue growth.
* Lead and develop high-performing sales and marketing teams, fostering a results-driven culture.
* Oversee all marketing activities (digital, social, print, PR) to enhance brand awareness and support site launches.
* Identify and develop new revenue streams such as memberships, F&B, retail, and social sports events.
* Build relationships with key partners, stakeholders, and communities in each region.
* Analyze market trends, competitors, and consumer insights to inform strategies.
* Collaborate with the CEO and CFO on decision-making and business planning.
* Manage budgets, ROI, and performance reporting for marketing initiatives.
* Act as a brand ambassador, promoting the company's reputation through innovative and inclusive offerings.
Candidate Profile
* Success in scaling leisure, fitness, or F&B businesses, preferably multi-site, community-led, or lifestyle brands.
* Ability to meet growth targets and manage pipelines in fast-paced settings.
* Energetic leader with experience motivating teams during rapid expansion.
* Deep knowledge of digital marketing, social media, and brand building for Gen Z and communities.
* Strong commercial, analytical, negotiation, and stakeholder skills.
* Experience launching new sites and developing engaging marketing campaigns.
* Willing to travel regularly across UK sites.
* Comfortable in a dynamic, entrepreneurial, and flat-structure environment.
Desirable Experience
* Previous roles in fitness, food service, social sports, or lifestyle retail.
* Experience with community engagement and grassroots marketing.
* Familiarity with community-led fitness or social sports venues targeting Gen Z.
What We Offer
* The chance to shape and grow a unique leisure and lifestyle brand with national ambitions.
* A collaborative, energetic executive team with a strong culture and vision.
* Competitive salary and performance-based incentives.
* Opportunities for personal growth and career advancement.
Seniority level
* Director
Employment type
* Full-time
Job function
* Sales and Business Development
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