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Communications & marketing officer

Barnsley
National Trust
Marketing officer
Posted: 20 November
Offer description

Important notice

In line with our redeployment policy, we’ll prioritise applications from employees who are under formal notice of redundancy.

People who work for the National Trust are as varied as all the places we care for. Thats why we look for staff from all backgrounds, with a variety of skills and abilities, to help the Trust’s cause. As a Communications and Marketing Officer for Wentworth Castle Gardens, youll be responsible for letting people know about the place, and how they can visit.

This role is based on annualised hours, where the amount of hours you work each month may vary, however your salary will be paid in 12 equal instalments over the year.

What its like to work here At Wentworth Castle Gardens we put people at the heart of everything we do, and our ambition is to create an experience where everyone feels welcome, and able to enjoy this vital green space to explore, walk, relax, play and spend time together outdoors.

With listed monuments including a mock medieval castle, a Victorian conservatory and fascinating stories both historical and modern-day the potential is huge.


What youll be doing

We have an annual plan covering communications and marketing, and your role will be to achieve what’s on that plan. We have some ambitious targets that you’ll be aiming at, including reaching new and diverse audiences, so there’s room for creativity and fresh ideas.

Your day-to-day work will cover things like creating new content on our web pages, and making sure that existing information remains relevant and accurate, running social media accounts, creating promotional materials and writing and distributing press releases.

You’ll be working closely with your colleagues on site and the Trusts regional advisers, known as consultants. You’re part of a team making sure that we’re sharing the best stories we can, with a focus on spreading the word about places to visit and letting people know about the Trust’s conservation work.


Who were looking for

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

* Ability to create and manage engaging content across web, social media, and on-site materials
* Ability to use audience insight to inform marketing strategies and support programming that deepens connections with visitors
* Understanding of the National Trust’s brand guidelines and channel strategies to ensure consistent and effective communication
* Happy to work closely with internal teams and external stakeholders
* Good at managing multiple priorities and marketing projects efficiently


Additional criteria for all other applicants

* Familiar and confident with various marketing techniques, including digital and social media
* Experienced in writing and speaking clearly
* Someone who puts people first, and understands why great customer service matters
* Skilled in working with IT (including Microsoft Office)
* Good at solving problems, and able to work on your own initiative


The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

* Substantial pension scheme of up to 10% basic salary
* Free entry to National Trust places for you, a guest and your children (under 18)
* Rental deposit loan scheme
* Season ticket loan
* EV car lease scheme
* Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
* Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
* Flexible working whenever possible
* Employee assistance programme
* Free parking at most Trust places


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