About the role
The Content & Engagement Specialist is assigned to a portfolio of brands and is responsible for all events within that portfolio. This role translates strategic event marketing plans into comprehensive content programmes that drive audience engagement and brand visibility. It involves developing new programme and campaign content, including core content creation, atomisation, and persona-specific messaging. The Lead ensures website content is optimised for user experience and search engine performance. They also consult on and manage the event photography strategy, including on-site execution, and create and implement community engagement and influencer activation plans. Additionally, the role supports real-time social media activity during events to enhance audience interaction and reach.
Responsibilities
1. Develop and deliver multi-channel marketing campaigns (website, email, PPC, social media, blog).
2. Collaborate with internal teams and external partners to ensure timely project delivery.
3. Lead visitor and exhibitor lead generation campaign planning and execution.
4. Create and manage event and onsite social media plans, including coordination with photographers and videographers.
5. Optimise website content for user experience and SEO.
6. Monitor and test campaign performance to refine future content strategies.
7. Translate brand identity into live event experiences in collaboration with event teams.
8. Ensure content aligns with accessibility standards and diverse audience needs.
Requirements
9. Fluency in both English and German is mandatory
10. Strong writing and editing skills; able to adapt tone and style to brand guidelines.
11. Proven ability to build effective relationships across teams in a matrix structure.
12. Experience using data and analytics to improve content performance.
13. Skilled in cross-functional collaboration to achieve shared goals.
14. Ability to manage multiple projects and prioritise in a dynamic environment.
15. Awareness of industry trends and ability to integrate them into content strategy.
16. Experience creating content for social media platforms.
17. Commitment to inclusive communication and accessible content design.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer
● Generous holiday allowance with the option to buy additional days
● Health screening, eye care vouchers and private medical benefits
● Wellbeing programs
● Life assurance
● Access to a competitive contributory pension scheme
● Save As You Earn share option scheme
● Travel Season ticket loan
● Electric Vehicle Scheme
● Optional Dental Insurance
● Maternity, paternity and shared parental leave
● Employee Assistance Programme
● Access to emergency care for both the elderly and children
● RECARES days, giving you time to support the charities and causes that matter to you
● Access to employee resource groups with dedicated time to volunteer
● Access to extensive learning and development resources
● Access to employee discounts scheme via Perks at Work