Marketing Manager | Brand Activation | Commercial Marketing
We’re recruiting an experienced Marketing Manager to join our Brand Activation team at Marston’s, owning the end-to-end delivery of integrated campaigns and activations across the trading calendar.
You’ll thrive if you’re a hands‑on campaign lead who can work at pace and deliver activation that lands operationally across a large pub estate and drives commercial results.
Reporting line & team structure
* Part of the Brand Activation team within Commercial Marketing, reporting to the Director of Brand Activation.
* Works closely with Activation, Campaign & Partnerships, Operations, Digital, Comms, Finance, Legal, Training and agency partners (no line management).
Key responsibilities
* Lead end-to-end integrated campaigns and activations, from planning and briefing to in‑pub execution and post‑campaign review.
* Own briefs, timelines and budgets; ensure activity is operationally viable, on brand and delivered on time.
* Deliver across channels including in‑pub POS, email/CRM, digital, paid media and PR.
* Shape copy and messaging; brief, manage and quality‑check creative and content (including photoshoots) with agencies and internal teams.
* Monitor performance (e.g., sales, footfall, engagement) and use insight to optimise future activity.
* Build strong relationships with Commercial and Operations teams; present plans and updates to stakeholders.
About you
* Proven Marketing Manager experience in campaign marketing/brand activation.
* Hands‑on delivery across copy, comms, creative and email/CRM.
* Experience in fast‑paced hospitality, retail or leisure.
* Strong stakeholder management, organisation and project management skills.
* Commercial mindset with experience managing budgets and performance.
* Genuine ownership of campaigns end to end, with trust and autonomy to make decisions
* Exposure to senior stakeholders across Commercial Marketing and Operations
* Opportunity to work on a high‑profile activation calendar across a large, diverse pub estate
* A supportive and experienced team
* Clear opportunities to develop campaign leadership skills, supported by experienced senior marketers.
You’ll be joining an ambitious Commercial Marketing team at an exciting time, with the opportunity to play a meaningful role in driving demand across one of the UK’s largest pub estates. This role suits someone who enjoys being close to delivery, balancing creativity with operational reality and making things happen.
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