We are seeking a creative and results-driven Digital Marketing Executive to join our dynamic team. The ideal candidate will possess a strong understanding of digital marketing strategies and tools, with the ability to analyse data and optimise campaigns effectively.
The marketing department is responsible for all Eminox Group marketing activities and plays a vital role in driving growth, building brand awareness, generating leads, and supporting sales. Our department balances the complexities of the manufacturing sector, including long sales cycles, technical products, and the need for targeted strategies across our multiple business units while ensuring each business unit’s strategic goals are met.
The role of Digital Marketing Executive is responsible for implementing digital marketing activities and running multi-channel campaigns to deliver agreed sales and marketing plans for all business units. You will play a pivotal part in establishing and driving our group’s growth and engagement by developing online sales, creating content for social media, websites, direct marketing activities and tracking and reporting performance metrics.
Overview
* Support digital transformation in the Eminox Group by developing and implementing AI technology
* Creating social media content relevant to business development objectives for each business unit’s specific target audiences, in line with the Eminox Group of Companies branding and corporate visual identities
* Creating monthly, SEO-optimised content across key digital platforms, supporting the planning and management of paid campaigns on social media and other platforms in line with customer behaviours or objectives to drive lead generation
* Analysing and reporting on key performance indicators using AI tools and strong numerical reasoning, with the goal of recommending and implementing continuous improvement to increase relevant conversions
* Reviewing and maintaining the business unit websites, using WordPress content management system
* Producing digital artwork, photography, audio, and video content for internal and external communications, using software applications including the Microsoft Office Suite and Adobe Creative Suite in line with each business unit’s branding and corporate visual identities
* Collaborating and liaising with external teams, including PR, advertising, and design companies
About you
* Proven background spent within digital marketing and comms is essential.
* B2B business background
* Strong copywriting skills with the ability to communicate effectively in English, any European language would be an added advantage.
* Proficient in using Microsoft Office applications, digital design, SEO and Adobe Photoshop
* Social media management, analysing and reporting of KPIs
* Excellent organisational skills with the ability to manage multiple projects simultaneously.
* Familiarity with email marketing platforms and analytics tools is advantageous.
* Enthusiasm for using the most effective AI tools in marketing
If you are passionate about digital marketing and eager to contribute to a forward-thinking team, we encourage you to apply for this exciting opportunity!
Please ensure that you have the right to work in the UK when applying.