HeadofMarketingWokinghamPerm-£50-60K
WearepartneringwithaleadingUKB2Bservicesprovider,asitentersitsnextphaseofcommercialgrowth.TheyareseekingaHeadofMarketingtotransformmarketingintoarevenue-generatingfunction.Thisrolefocusesonpipeline,performance,andmeasurablegrowth.
Thisisuniqueopportunitytohaveacentralroleinshapingcommercialstrategyandinfluencingmarketpositioningandfuturegrowthofthiswell-establishedsuccessfulbusiness,amarketeersdream,withapeoplefocussedculture
TheRole
ReportingtotheManagingDirectorandleadingateamof7youll
Defineandexecutefull-funnelmarketingstrategy
Alignmarketinginitiativesdirectlywithsalesoutcomes
OptimiseCRManddata-ledprocesses(MSDynamics)
Implementpredictiveleadscoringandintelligentsegmentation
Drivecampaignpersonalisationandconversionrateoptimisation
LeverageAItoolsforcontentcreationandautomation
CollaboratecloselywithSalesonpipelinegrowth
Representthebusinessatindustryeventsandstrategicpartnerships
Youwillhaveacentralroleinshapingcommercialstrategyandinfluencingmarketpositioning.
CandidateProfile
Wearelookingforacommercially-focused,data-drivenmarketingleaderwho
Has5+yearsexperienceinB2BmarketingwithdemonstrableROI
Soliddigitalmarketingbackground-SEO/PPC/socialmediaandemailcampaigns
Understandsoutboundgrowthandaccount-basedmarketing
HasdeepCRMexpertise,ideallyMSDynamics
IsproficientinleveragingAItoolsformarketinginitiatives
Combinescreativitywithcommercialrigour
Thrivesinhigh-growth,fast-pacedenvironments
Experienceinbuyerintentmarketing,productmarketing,PR,orvideocasestudyproductionisadvantageous.
WhyThisRole
Significantautonomyandstrategicinfluence
Directlinkbetweenmarketingstrategyandrevenueperformance
Opportunitytoleadabest-in-classrevenueengine
Competitivesalarywithgrowth-linkedincentives
22daysholidayplusbankholidaysandpension
LNKD1_UKTJ