Join us as the Sales Director at First Fence Ltd, where security meets innovation.
Location: Kiln Way, Swadlincote, DE11 8EA
Salary: Competitive
Position Overview
As a Sales Director, you will lead and expand our commercial operations across all divisions, driving revenue growth, optimizing return on investment, identifying new market expansion opportunities, and ensuring a world‑class customer journey. You will be a key member of the senior leadership team, translating business strategy into actionable, high‑impact sales initiatives.
Key Responsibilities
* Develop and execute a comprehensive multi‑year sales strategy to achieve revenue targets.
* Identify, evaluate, and lead new market expansion efforts, including geographic, product line, and strategic partnership opportunities.
* Conduct detailed ROI analysis on all sales activities to ensure profitable growth.
* Directly manage the senior sales team, providing coaching, mentorship, and clear performance expectations.
* Collaborate with the Head of Customer Experience to align sales processes and customer service protocols.
* Present regular, detailed performance reports and strategic recommendations to senior leadership and the board.
* Analyze sales data, market trends, and competitor activity to provide accurate forecasting.
* Proactively address issues and ensure customer service excellence.
* Adhere to regulations, maintain accurate records, and ensure accountability.
Requirements
* Relationship building: strong interpersonal skills and the ability to build trust with clients.
* Sales experience and proven negotiation skills with a track record of achieving targets.
* Excellent verbal and written communication skills.
* Problem‑solving ability to identify and resolve issues efficiently.
* Technical proficiency with CRM systems and relevant industry software.
* Data analysis skills to interpret trends and drive decision‑making.
* Customer service orientation with empathy.
* Collaboration skills across departments.
Benefits
* Cycle to Work Scheme
* Employee Discounts
* 24/7 Employee Assistance Programme
* 33 days annual leave (inclusive of bank holidays)
* Recognition Rewards
* Holistic Wellbeing Platform
* Discounts and Cash Back Benefits Platform
Commitment to Diversity and Inclusion
At First Fence, we are committed to fostering an inclusive and diverse workplace where everyone feels valued, respected, and empowered. We believe in the principles of Equality, Diversity, and Inclusion (EDI), and stand against any discrimination. Our recruitment process is fair and unbiased, ensuring that all applicants are evaluated solely on their qualifications, skills, and experience. We encourage individuals from all backgrounds to apply. By joining our team, you will become part of a vibrant community where diversity is celebrated.
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