Web Analytics Tagging Specialist
Your team
The Web Analytics Tagging Specialist supports Product teams and BI Analysts by helping define and document web analytics tracking for Google Analytics 4 (GA4). This role focuses on translating product designs into clear tagging requirements for buttons, links, and other user interactions, ensuring that collected data can be reliably used in dashboards and reports. This is a learning-focused role with guidance from senior analytics team members.
What you’ll do
1. Review product designs, wireframes, and user flows to identify user interactions that should be tracked.
2. Assist in creating analytics tagging documentation for buttons, navigation links, and other clickable elements.
3. Work with BI Analysts to understand reporting needs and ensure tagging supports dashboard requirements.
4. Follow established GA4 naming conventions and analytics standards when defining events and parameters.
5. Support testing and validation of implemented tags to confirm data is being captured correctly.
6. Help maintain tagging documentation and contribute to analytics best practices over time.
7. Ask questions and seek clarification to ensure accurate tracking requirements.
How you’ll do it
8. Basic understanding of web analytics concepts (events, user interactions, metrics).
9. Familiarity with Google Analytics 4 or a strong interest in learning GA4.
10. Ability to read and understand product designs or wireframes
11. Strong attention to detail and willingness to learn structured documentation practices.
12. Good communication skills and comfort working with cross-functional teams.
13. Exposure to Google Tag Manager or similar tagging tools.
14. Introductory experience with dashboards or reporting tools.
15. Coursework, internships, or projects related to analytics, data, or digital products.
What’s on offer
16. £/€1,000 learning fund
17. Twice-yearly bonus (with part of it guaranteed!)
18. Unlimited Holiday
19. Pension contribution scheme
20. Private healthcare
21. Hybrid Working
22. Access to thousands of Udemy courses
23. Invest via the Company Sharesave Scheme
About Flutter UK & Ireland
Our division operates four of the most popular and trusted brands in the market: Sky Betting and Gaming, Tombola, Betfair and Paddy Power.
Together the Flutter UK&I brands offer market leading entertainment to millions of customers every single week! Over the last couple of decades, they have all ridden the wave of digital betting with industry firsts like ‘cash-out’, ‘Request a Bet’, betting exchanges and free to play games like Soccer Saturday Super 6.
Working here
Do you want to work somewhere extraordinary? From the people you spend your days with, to the ground-breaking projects, no two days will be the same.
With a philosophy of ‘Together We Are More’ our 7,000+ colleagues come together to form an expert community across technology, product, commercial, data, infrastructure, marketing, and a myriad of subject areas.
We listen without judgement, encourage & support, and help build others up. Working at Flutter UK&I means you can be yourself, work how and where suits you best -and let your personality shine!
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.