Social Media & Events Manager (Multi-Brand)
Sectors: Healthcare, Recruitment, Fitness
Role Overview
This is a dual-function role responsible for driving brand growth through digital engagement (social media) and real-world impact (events & partnerships). You’ll own strategy and execution across multiple brands, ensuring both areas work together to generate awareness, leads, and community engagement.
1. Social Media Management (Primary Digital Function)
Strategy & Planning
* Develop platform-specific strategies (Instagram, LinkedIn, TikTok, Facebook) for each brand
* Build monthly content calendars aligned with campaigns, hiring needs, and events
* Identify growth opportunities across organic and paid channels
Content Creation & Execution
* Oversee creation of high-quality content (video, reels, graphics, copy)
* Brief designers/videographers or create content directly where needed
* Ensure tone of voice and branding is consistent across all platforms
* Manage posting schedules and community engagement (comments, DMs)
Performance & Growth
* Track KPIs: engagement, reach, conversions, follower growth
* Analyse performance and optimise content strategy
* Run and manage paid social campaigns where required
Brand Alignment
* Align content with recruitment drives, healthcare messaging, and fitness promotions
* Support employer branding and candidate attraction (for recruitment arm)
2. Events & Partnerships Management (Execution & Growth Function)
Event Strategy & Planning
* Develop an annual and quarterly events roadmap across all brands
* Plan events that drive brand awareness, lead generation, and community building
* Identify the right mix: networking events, wellness events, recruitment drives, pop-ups
End-to-End Event Delivery
* Manage full lifecycle: concept → planning → logistics → execution → post-event analysis
* Source venues, suppliers, and manage budgets
* Coordinate staffing, schedules, and on-the-day operations
* Ensure strong brand presence at all events
Partnerships & Outreach
* Identify and secure partnerships with:
* Healthcare organisations
* Gyms/fitness communities
* Recruitment partners
* Influencers and local businesses
* Negotiate collaborations, sponsorships, and co-branded events
* Maintain and grow long-term partner relationships
Event Marketing Integration
* Work closely with social media to promote events pre/during/post
* Ensure events generate content (video, testimonials, case studies)
* Turn events into ongoing digital assets
Reporting & ROI
* Track event success (attendance, leads, partnerships formed)
* Measure ROI and optimise future event strategy
3. Cross-Functional Responsibilities
* Ensure social media and events are fully integrated (no silos)
* Manage multiple brand priorities simultaneously
* Collaborate with internal teams (marketing, operations, recruitment)
* Maintain strong project management across all activities