Job Title: PPC Specialist – Paid Search (Healthcare Sector)
Location: Remote (UK-based)
Salary: Up to £40,000 per annum
Why Join Us?
This is a unique opportunity to join a purpose-driven digital marketing agency that specialises in helping healthcare professionals and clinics grow their practices through expert online strategies. Here’s why performance marketers thrive here:
* Make a Difference – Your work directly supports doctors and healthcare providers in improving patient outreach and care.
* Remote Flexibility – Enjoy the freedom of a fully remote role while working with a collaborative and motivated team.
* High-Impact Campaigns – Own paid search strategy and execution for clients in a niche, results-oriented sector.
* Supportive Team Culture – Work in a values-led agency that prioritises people, performance, and professional development.
* Growth-Focused Environment – Be part of an expanding company with real opportunities to shape processes and grow your skillset.
Key Role Responsibilities
* Manage and optimise Google Ads and Bing Ads campaigns across multiple client accounts.
* Conduct keyword research, competitor analysis, and ad copywriting tailored to medical and healthcare audiences.
* Monitor campaign performance and provide clear reporting on ROI, conversions, and CPA metrics.
* Test and iterate on bidding strategies, targeting, and landing page performance.
* Collaborate with content, design, and client services teams to ensure cohesive campaign messaging and landing experiences.
* Keep up to date with PPC best practices, algorithm updates, and relevant ad platform changes.
Key Attributes Required
* 2+ years' hands-on experience managing PPC campaigns, ideally in an agency setting.
* Proven ability to optimise for conversions, ROAS, and CPL within Google Ads and Bing Ads.
* Strong analytical skills with experience using Google Analytics, Tag Manager, and conversion tracking.
* Familiarity with the nuances of healthcare, medical, or regulated sector advertising (desirable but not essential).
* Comfortable working independently and remotely, with excellent communication and time management skills.
* Google Ads certification(s) preferred.