Overview
Ever dreamed of working for the #1 Crisp Brand in the UK? Are you a Marketeer with hunger for building brands? Join the Walkers Crisps UK Marketing Team and make your mark on one of the UK's most loved brands! This opportunity is for a Brand Manager on Walkers Core, leading end-to-end activation of a multi-million pound brand and reporting into the Senior Marketing Manager. As Brand Manager, you will be involved in ideation, 360 agency briefing, comms development, media planning, NPD development and in-market execution. This is a hugely exciting time to join the team, with a transformational year ahead and huge growth ambitions.
Responsibilities
* Lead communications development including digital, social and PR.
* Brief and lead packaging design development.
* Manage campaigns through internal stakeholders to ensure timely approvals.
* NPD development: lead project teams to develop and build out NPD and renovation pipeline (e.g., new flavours).
* Work closely with key internal cross-functional partners from idea to in-market.
* Partner with shopper marketing team to ensure effective spend of A&M budget.
* Develop and lead campaign "key visual" and guidelines to ensure consistent communications from TV to in-store.
* Lead project performance analysis, analysing sales data, competitor activity and consumer and market results.
* Lead campaign evaluation and learning implications.
* Manage total project A&M budget and regularly report on, and manage, spend vs. plan.
Qualifications
* 5 years of experience.
* Creative excellence – strong potential in developing and delivering best in class marketing campaigns.
* Creative curiosity – a love for creative campaigns and expertise in social platforms.
* Insight & analytical skills – comfortable with data and financials and able to translate into actionable brand recommendations.
* Excellent cross-functional collaboration.
* Strong understanding of PEP business & ecosystems.
* Excellence in execution.
Benefits
* Competitive salary and bonus.
* Car allowance and flexible working.
* Range of benefits including critical illness cover, discounted gym memberships, enhanced parental leave and electric car schemes.
* Commitment to wellbeing and career growth; recognised as a Top Employer for 14 years running.
* Inclusive workplace with Employee Resource Groups supporting inclusion.
Equality & Inclusion
We are an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
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