Our customer is seeking a dynamic and visionary Commercial Director to lead sales and drive profitable growth for their Sheffield branch. This senior leadership role is responsible for driving business growth, executing innovative commercial strategies, and ensuring the branch’s profitability and long-term success. The Commercial Director will manage and develop high-performing teams, foster a digital-first culture, and champion the adoption of emerging technologies such as AI and lead the integration of Revenue Operations (RevOps) principles. This role is pivotal in meeting ambitious revenue targets, expanding market presence, and delivering exceptional, customer-centric solutions.
Key Responsibilities
· Team Leadership & Development: Lead, inspire, and develop the sales, account management, and commercial teams, fostering a high-performance and digitally enabled culture.
· Commercial Strategy: Develop and execute comprehensive commercial strategies that align with company objectives, including pricing, market positioning, and product/service offerings.
· AI-Driven Sales & Operations: Champion the adoption and integration of AI-driven tools and data analytics to enhance sales effectiveness, customer engagement, and decision-making processes.
· Business Development: Identify, pursue, and secure new business opportunities across target sectors, building strong relationships with key clients and stakeholders.
· Digital Transformation: Lead digital transformation initiatives, embedding a digital-first culture, optimizing digital sales channels, and ensuring seamless digital customer experiences.
· Client Engagement: Maintain and grow existing client accounts, ensuring high retention, low churn, and maximising upsell and cross-sell opportunities across the full service catalogue.
· Financial Performance: Support the group IT MD by taking responsibility for contribution to EBITDA for Sheffield (gross margin less direct labour), monitoring revenue, margin, and profitability of customers, deals and product lines, and reporting regularly to senior management.
· Sales Leadership: Oversee the sales pipeline, lead on major bids and proposals, and ensure the branch meets or exceeds annual gross profit (AGP) targets.
· Market Analysis: Continuously monitor market trends, competitor activity, and emerging opportunities or threats, providing insights to inform commercial decisions.
· Technical Collaboration: Work closely with technical and operations teams to ensure client requirements are met, solutions are delivered seamlessly, and service quality is maintained.
· Revenue Operations (RevOps) Leadership: Following group policy and tools for revops implement and oversee the RevOps framework for Sheffield sales, aligning sales, marketing, customer success, and finance teams to maximize revenue generation and operational efficiency. Drive cross-functional collaboration, standardize processes, and ensure the use of unified data, technology, and performance metrics to optimize the entire revenue lifecycle
· Process Improvement: Identify and implement improvements in sales, commercial, and operational processes to drive efficiency and effectiveness.
· Proactive, Customer-Centric Strategies: Develop and implement proactive, data-driven sales strategies, leveraging AI and analytics to anticipate client needs and deliver tailored solutions.
· MSP Sales Expertise - Serve as the subject matter expert (SME) in Managed IT, providing guidance on IT MSP best sales practices.
· Stakeholder Management: Represent the Sheffield branch at group level, collaborating with other branches and group directors to achieve wider business goals.
Requirements
Requirements
· Proven experience in a senior commercial, sales, or business development leadership role, ideally within IT, technology, or professional services sectors.
· Strong track record in developing and executing successful commercial strategies and delivering sustained revenue growth.
· Excellent leadership, people management, and mentoring skills, with experience managing multi-disciplinary teams.
· Deep understanding of B2B sales, account management, and client engagement, preferably with experience in managed services or IT solutions.
· Strong financial acumen, with experience managing budgets, P&L, and commercial performance.
· Demonstrated experience leading digital transformation and integrating digital tools and AI into commercial operations.
· Exceptional communication, negotiation, and stakeholder management skills.
· Ability to analyse market trends, identify opportunities, and respond to competitive threats.
· Technical aptitude, with the ability to collaborate effectively with technical teams and understand client requirements.
· Experience with CRM systems (e.g., Salesforce) and data-driven sales management is desirable.
· Degree in Business, Management, or a related field preferred; relevant professional qualifications are a plus.
Benefits
· Competitive salary with performance-based incentives.
· Professional development and career progression opportunities.
· Collaborative and inclusive work environment.
· Employee Assistance Programme (EAP).
· Life assurance (3x salary).
· Discount platform and other lifestyle benefits.