Head of EUI, Brand Technical Ad Campaign Management & Operations, MPO
Responsibilities
* Manage and lead a team of Regional Brand Operations Specialists that own the set-up process, campaign management, and reporting for reservation, auction managed and other service campaigns.
* Support the Global Leader to ensure the team delivers on the Northstars on Revenue, CSAT, Productivity, and successful and error-free campaign delivery both by the team and by vendor partners. Partner on setting and supporting KPIs that drive more efficiency, scale and go-to-market insights and support for the highest Product priorities.
* Monitor campaign delivery to ensure campaigns reach the target audience, run smoothly, and exceed brands’ expectations; collaborate with teams on creative approvals, troubleshoot issues, manage scheduled and ad hoc report requests, and escalate issues to internal and external teams.
* Coach the team and individually provide inputs to client campaigns on effective campaign setup to meet client KPIs and serve as the key point of contact and support for Client Solutions in technical client communications.
* Serve as an SME for both FTE and TVC teams, troubleshoot, escalate and remediate technical platform issues in partnership with Product and Engineering support teams.
* Create, organize and distribute technical/operational product documentation to support product teams in general ad platforms and feature walk-throughs.
* Participate in and deliver training that prepares internal teams for new products, workflows and other updates at regional and global forums with GBS (Sales) and Product teams.
* Partner with Sales, Product, and other SEO teams to collect customer feedback and identify opportunities to improve products and services.
* Support Regional and Global Operational Reviews, MBRs, GBRs preparation and delivery with insights into operational efficiencies, supply-demand analysis, new product uptake, product gaps and share these gaps with leadership and cross-functional teams to influence roadmaps.
* Manage regional relationships with cross-functional stakeholders across Sales & Product and develop solutions to alleviate transactional workload and collaborate to achieve common goals.
* Lead project scoping and PILOT execution for white glove projects, interfacing with internal stakeholders across Sales, Product & Engineering teams.
* Lead with industry-relevant solutions around automation and optimization to drive better customer satisfaction and enhance trust in TikTok Ad Production workload and collaborate to achieve common goals.
Qualifications
Minimum Qualifications:
* 5+ years of ad ops experience on a programmatic or auction platform. Familiarity with self-serve and auction ad platforms.
* 5+ years of team leadership with experience in driving revenue, productivity and product adoption goals.
* Experience managing branding focused advertisers with a deep understanding of their challenges (preferably from agency background).
* Experience helping clients execute custom campaigns centered around KPIs.
* Lead initiatives around optimizing workflows, reporting, analytics to drive greater customer impact and team efficiency.
* Ability to effectively translate technical language to non-technical stakeholders and demonstrated history of collaborating with cross-functional regional and global stakeholders.
Preferred Qualifications:
* Experience with Digital Ads Products Ecosystem or new-age online and social media tech companies, managing mid to large-scale product operations. Experience with ad verification partners (IAS, DV, MOAT).
* Ability to proactively troubleshoot and problem solve quickly and through proper escalation processes.
* Ability to analyze data and identify insights to assess campaign performance.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover and connect; our diverse teams make that possible. We strive to do great things with great people, leading with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to create an environment that reflects the communities we reach.
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