Title: Chief Financial Officer
Location: London (Hybrid Working Environment)
Salary: £180,000 per annum + Bonus + Equity
Ref: ZB021
Finatal are partnering with a dynamic, private equity-backed consumer product design business in search of a commercially astute and technically strong CFO to build the finance function to support the fast growing business. The company is a close knit, creative group fostering a collaborative and collegial environment, led by an experienced Founder/CEO, and keen to have an experienced, Private Equity CFO at the helm of the finance function. With circa £5m EBITDA and ambitious international growth plans, the company is at an exciting inflection point — expanding both online direct-to-consumer and through established B2B retail partnerships.
This is a hands-on, strategic leadership role for a CFO who is eager to professionalise and scale a high-growth, creative and design-led organisation post-investment.
Key Responsibilities:
* Lead the finance function and professionalise systems, controls, and reporting in line with PE expectations
* Act as a key business partner to the CEO and wider leadership team, driving commercial decision-making
* Manage stakeholder relationships, serving as a key point of contact for the PE investors
* Own financial planning, budgeting, forecasting, and performance analysis
* Provide strategic insight on international expansion, pricing, and profitability
* Oversee working capital and cash management, including inventory and supply chain finance
* Ensure compliance with royalty, licensing, and contractual obligations
* Support M&A and potential future exit planning alongside the private equity partners
Key Requirements:
* Qualified accountant (ACA/ACCA/CIMA or equivalent)
* Experience in a PE-backed business, preferably in a primary buyout situation.
* Commercially savvy with a proven track record of business partnering at senior level
* Strong understanding of stock, royalties, and/or licensor models
* Familiarity with e-commerce, retail, or design/consumer products sectors
* Hands-on approach – comfortable rolling up sleeves and building a best-in-class finance function
* Confident communicator, capable of influencing at board level and beyond