East Lancashire Full-time, Permanent £40,000 basic + quarterly bonus
The Opportunity
An established business operating within the electrical wholesale and lighting sector is seeking a Business Development Manager to support continued growth across the UK market. This role will focus on winning new business and developing existing customer relationships across electrical wholesalers, contractors, and commercial end-users. It suits a commercially driven sales professional with experience in LED or electrical products and enjoys operating autonomously within a defined territory. Full company details will be shared with candidates during the interview process.
Key Responsibilities
Business Development & Sales Growth
Identify and secure new business opportunities within the LED and electrical wholesale sector
Develop and execute a regional business development plan aligned to sales targets
Build and manage a robust sales pipeline from initial engagement through to close
Increase revenue and product penetration within existing customer accounts
Account Management & Relationship Building
Build strong, long-term relationships with wholesalers, contractors, and commercial customers
Grow existing accounts through regular engagement, reviews, and product introductions
Attend customer meetings, site visits, and industry events as required
Market & Product Knowledge
Develop a strong understanding of LED lighting products and applications
Monitor competitor activity and market trends to identify opportunities
Provide structured customer and market feedback to internal stakeholders
Sales Reporting & Forecasting
Maintain accurate CRM records for activity, pipeline, and forecasting
Report against monthly and quarterly performance targets
Provide clear updates on progress and opportunity conversion
Candidate ProfileEssential
Proven experience in a Business Development, Sales, or Account Management role
Background in LED lighting, electrical products, or the electrical wholesale sector
Consistent record of meeting or exceeding sales targets
Strong commercial awareness and negotiation skills
Confident, professional communicator with strong distinguishable ability
Full UK driving licence
Desirable
Experience selling through wholesalers, contractors, or project environments
Knowledge of energy-efficient or sustainable solutions
Experience using a CRM system
Personal Attributes
Results-driven and commercially focused
Highly self-motivated and organised
Comfortable managing a territory independently
Resilient and persistent in a consultative sales environment
Package
£40,000 basic salary
Quarterly performance-related bonus
Opportunity to build a long-term career within the Electrical Wholesale industry
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