You will perform these tasks with enthusiasm: Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below. - Brand strategy: Further development of brand positioning, architecture and target groups adaptation for international markets. - Market launch: Planning and implementation of go-to-market strategies, including competitive analysis, media mix and local adaptations. - Campaign management: Management of integrated full-funnel campaigns across all channels with clear KPIs. - Budget responsibility: Management of the marketing budget, forecasting and ROI assurance. - Agency management: Selection, briefing and management of international agencies, including quality and process standards. - Performance & insights: Defining KPIs, analysing campaign results and deriving optimisations. - Stakeholder alignment: Close cooperation with sales, product teams and club operations reporting to senior management. - Team development: Promotion of marketing expertise and intercultural cooperation. - Compliance: Ensuring compliance with local advertising and data protection guidelines. You should bring your personality and the following: - Completed bachelor's degree (with a focus on marketing/economics), master's/MBA an advantage - At least 10 years of experience in brand/marketing functions at global hotel brands or international hospitality portfolios. - Extensive experience (7+ years) in developing and implementing marketing strategies in APAC markets, including local adaptation. - Proven track record of successfully launching hotel brands in the Asia-Pacific region, as well as experience in the Middle East or Africa - Successful management of creative and media networks in multiple markets strong briefing and performance management skills. - Experience in budget planning and ROI-oriented management. - Knowledge of brand tracking, CRM/marketing automation, analytics (Google, Tableau) and collaboration tools. - Fluent English, basic knowledge of German, other languages (Asian) an advantage - Willingness to travel internationally for market launches, partner meetings and agency meetings (approx. xcunqrw 10%). What we offer: - A position with the world's leading tourism group with international career opportunities - A modern and future-oriented working environment with flexible working time models, mobile working and desk sharing - Comprehensive and individual training opportunities/programmes that promote specialist and management careers - Work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes We look forward to receiving your application regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or worldview.