Overview
Head of Marketing Operations at MrQ. Lead the marketing operations function to drive scalability, efficiency, and operational excellence across all marketing teams. Responsible for managing the marketing technology stack, tagging, tracking, reporting, automation, budgeting, and process optimisation to enable data-driven decision-making for Brand, Performance, and CRM teams.
What You Will Do
* Leadership & Team Management: Lead and mentor a marketing operations team supporting Performance, CRM, and Brand. Act as a strategic enabler, ensuring smooth execution and alignment across Marketing, Data, Tech, and Finance. Own marketing budget efficiency, optimising media spend and allocation.
Marketing Technology Strategy
* Design and manage MrQ’s marketing tech stack for acquisition, retention, and advocacy.
* Evaluate and integrate best-in-class MarTech solutions (CRM, ESP, analytics, CDP).
* Collaborate with IT and Data teams for seamless data flow and real-time optimisation.
* Continuously assess new technologies and AI tools to enhance marketing effectiveness.
Tracking, Analytics & Reporting
* Own attribution, measurement, and reporting strategies (MTA, MMM).
* Oversee tagging, tracking, and event management across all channels.
* Ensure real-time, accurate insights via marketing dashboards (e.g., ThoughtSpot).
* Lead incrementality testing, A/B testing, and media efficiency optimisation.
Operational Excellence
* Define and optimise marketing workflows, automation, and reporting.
* Ensure data integrity across all channels and customer journeys.
* Manage media budget tracking and forecasting for financial accuracy.
What We’re Looking For
* 10+ years in marketing operations, performance analytics, or martech leadership.
* Proven track record of building and optimising scalable marketing operations and managing large budgets (£40m+).
* Expertise in data-driven decision-making, attribution modelling (MTA, MMM), and analytics.
* Strong knowledge of MarTech stacks (ESP, CDP, MMPs, analytics tools, automation).
* Skilled in tagging, tracking, and measurement (Google Tag Manager, GA4, MMPs, Adalyser).
* Experience selecting, integrating, and optimising best-in-class marketing technology.
* Commercial mindset with a focus on optimising spend, improving efficiency, and reducing waste.
* Leadership experience managing high-performing teams.
* Gambling industry experience is a bonus but not required.
What We Offer
At MrQ, we take pride in providing a competitive salary package with additional leave days, birthday leave, four weeks parental leave, international health and life insurance, wellness incentives, and a growth allowance. We offer a flexible working environment and a supportive, multinational team. We are committed to a diverse and inclusive workplace and equal opportunities for all employees.
We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected.
How to Apply
To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well.
Location: Uxbridge, England, United Kingdom (and other UK locations listed in postings). This listing reflects opportunities and related roles; exact postings may vary by location.
Note: Referrals increase your chances of interviewing at MrQ.
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