Base pay range
Direct message the job poster from Woozle Research
Helping professional investors make high-stakes decisions 50% faster—with risk-free, investment-grade primary research
About the Company
Woozle Research is looking for a GTM Growth Marketing Analyst to help accelerate our inbound and outbound funnel growth across hedge funds, private equity firms, and management consultancies. This role is ideal for a data-driven marketer who thrives at the intersection of performance marketing, analytics, and go-to-market strategy. You’ll work directly with the Managing Director and Sales Team to design, execute, and optimise multi-channel campaigns that generate qualified leads and pipeline growth. If you love testing new ideas, analysing what works, and scaling what converts — this role is for you.
About the Role
As a GTM Growth Marketing Analyst, you’ll:
* Develop and execute targeted go-to-market campaigns across email, LinkedIn, and content channels to drive inbound and outbound lead generation.
* Analyse funnel performance and attribution data to identify the most effective channels, audiences, and messaging.
* Build prospect and audience lists using tools like Apollo, Clay, and LinkedIn Sales Navigator.
* Collaborate with Sales to align campaigns with ICPs, sectors, and product messaging (surveys, expert calls, and channel checks).
* Track and optimise campaign performance using CRM and automation tools (Salesmate, HubSpot, or similar).
* Create dashboards and reports that surface growth metrics, conversion trends, and campaign ROI.
* Support website landing page optimisation, SEO keyword targeting, and content testing to improve conversion rates.
* Partner with leadership to experiment with new channels, offers, and creative assets to increase deal flow.
Qualifications
* 2–4 years of experience in performance marketing, demand generation, or GTM analytics (preferably B2B).
Required Skills
* Skilled in tools like HubSpot, Apollo, Clay, Google Analytics, LinkedIn Ads, and Excel/Sheets.
* Confident in running A/B tests, analysing campaign performance, and communicating insights clearly.
* Understands the B2B sales funnel and how marketing supports revenue growth.
* Enjoys building systems, measuring everything, and iterating fast.
Preferred Skills
* Bonus points if you’ve marketed to financial services, consulting, or alternative data audiences.
Pay range and compensation package
* Highly competitive base + performance-based bonus
* Career growth into GTM Manager or Head of Growth roles
* Work directly with the MD and Sales Director to shape the firm’s GTM engine
* Exposure to campaigns for top-tier clients like Millennium, Bain Capital, and McKinsey
* Hybrid working from Glasgow or London
* Training and learning budget for marketing tools and certifications
* Regular team events, performance recognition, and off‑sites
Equal Opportunity Statement
Woozle Research is committed to diversity and inclusivity.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
#J-18808-Ljbffr