Overview
Proposition & Pricing, Client Experience and Innovation Global Markets Teams. Collectively their role is to ensure we deliver the right products to our clients at the right time and deliver communications with our customers in a way that is meaningful to them. The value you'll add: Reporting directly into the Head of Marketing you'll work directly with the Relationship Banking team to support with the new client's acquisition within our Corporate segment, primarily through Account Based Marketing (ABM). This is a broad marketing role which involves the development and delivery client communications, content and collateral, promotion of our products and services and sales enablement.
Responsibilities
* Manage marketing communications, content and collateral for specific client segments, working closely with Relationship Banking segment leaders to plan, create and execute marketing activities to support joint commercial objectives including new client acquisition and product penetration.
* Act as segment focal from a marketing perspective, owning the segment marketing plan and working closely with events, brand, PR and CX roles to deliver integrated campaigns.
* Identify and deliver process improvements by implementing methods and procedures to increase efficiency and scale, particularly around the acquisition of new clients through digital channels and account-based marketing.
* Monitor the effectiveness of all content, collateral and communications and review against key metrics to evaluate and identify opportunities for future improvement.
Requirements
* Experience in marketing communications and Account Based Marketing roles.
* Expertise in planning, developing and delivering excellent client communications and marketing campaigns.
* Outstanding written and verbal communication skills.
* Ability to thrive in a fast paced, execution-oriented, 'scale-up' environment.
* Excellent project management and organisation skills to effectively manage multiple, concurrent initiatives.
* Ability to work across a wide set of stakeholders to both understand and influence.
* Good knowledge of banking propositions with an ability to translate into client-centric language.
* Experience in delivering digital communications through web, marketing automation, etc.
Where you'll be based
Our home office in Finsbury Square, London. We offer hybrid working to our employees, so you can flex between home and the office. With the requirement for now, to be based in the office two days per week.
Inclusion and Equality
Being open to different points of view is important for our business and the communities we serve. At HSBC, we're dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.
Who is HSBC Innovation Banking?
HSBC Innovation Banking is the power behind the UK's forward-thinkers, future-makers, and leap-takers, helping them ignite the bold ideas that reshape our world. We offer flexible banking solutions for start-ups, scale-ups, growth businesses, investors and those working towards IPO typically within the technology and life science sectors. Whether it's comprehensive banking, managing cashflow, plans for buyouts or Strategic Fund Solutions, we power ideas at every stage of their journey. From the first-time founders to the funds that back them, and everything in between. We're proud to accelerate growth for our clients, create meaningful connections and communities, and open a world of global opportunity for entrepreneurs and investors alike. Here's to never standing still. Come and join us!
The team you'll work with
Our newly formed Commercial Office (CCO) spans a number of areas including Marketing, Product Management, Product Sales & Implementation.
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