Team Leader at C&M Travel Recruitment 01737 309984
Performance Marketing Executive – Travel Sector
Are you a data-driven digital marketer with a flair for paid media and a passion for travel? We’re working with a well-established travel brand that’s looking to strengthen its online acquisition strategy through targeted, high-performing campaigns. This is a fantastic opportunity to join a dynamic team and make a measurable impact in a fast-paced, customer-focused environment. Salary of £35k to £38k, hybrid working.
Role & Responsibilities
As Performance Marketing Executive you’ll take ownership of paid media campaigns across multiple platforms, driving traffic, conversions, and ROI. You’ll also play a key role in ensuring SEO best practices are implemented across digital content and web infrastructure to support long-term organic growth.
* Planning, executing, and optimising paid campaigns across Google Ads, Meta Business Suite, and other platforms
* Managing campaign budgets, bidding strategies, and audience targeting
* Writing and testing ad copy, headlines, and creative assets to improve CTR and conversion rates
* Creating and managing landing pages, ensuring alignment with campaign objectives
* Conducting A/B testing and performance analysis to refine campaign effectiveness
* Monitoring KPIs such as ROAS, CPA, CTR, and conversion rates using tools like GA4 and Meta Insights
* Ensuring SEO best practices are applied across web content and landing pages
* Performing technical SEO audits and collaborating with developers to implement fixes
* Producing weekly and monthly performance reports with actionable insights
* Staying up to date with digital advertising trends, platform updates, and competitor activity
Skills & Experience Required
We’re looking for someone who combines analytical thinking with creative execution and thrives in a results-oriented environment.
* Proven experience managing paid media campaigns, ideally within travel, leisure or e-commerce (minimum of 3 years experience)
* Strong knowledge of Google Ads, Meta Business Suite, and performance tracking tools
* Solid understanding of SEO principles and experience conducting technical audits
* Ability to interpret data and translate insights into actionable strategies
* Excellent written communication and copywriting skills
* Experience with landing page optimisation and A/B testing
* A proactive mindset and ability to manage multiple campaigns simultaneously
Additional Information & Key Benefits
* Hybrid working model (2–3 days office-based)
* £35k to £38k depending on experience
* Travel industry discounts and perks
* Supportive team culture with room for growth
* Opportunity to shape paid media and SEO strategy in a growing brand
Please apply for the position of Performance Marketing Executive online or email your CV to lisa@candm.co.uk
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