To assist with the provision of an effective and efficient Communications and Marketing service across the Council and the full suite of Communications and Marketing functions. To contribute as an integral member of the Communications and Marketing Section, as well as across departments and services, to develop and deliver effective and innovative external and internal Communications and Marketing strategies which supports the Council’s vision, values and strategic direction; and supports the Corporate, Directorate and Service business plans of Newry, Mourne and Down District Council. To plan, manage and evaluate targeted Communications and Marketing campaigns to increase awareness and promote a positive image of all Council priorities, policies, services and events in the local, regional, national, professional and trade media.Responsible For-Brand Management and Corporate Identity-Internal and External Communications-Marketing and Campaigns-Media Relations and PR-Website and Digital Communications
Responsibilities
* To contribute to the provision of a Communications and Marketing service across the Council to ensure the delivery against agreed corporate and service-specific Communications...
* ...and Marketing objectives and targets, and continuously develop and deliver consistent and co-ordinated Communications and Marketing service improvements.
* To support Managers and Officers across the Council, in relation to the development and implementation of effective Communications and Marketing strategies.
* To maintain effective working relationships with other employees and directorates and lead on the management of a range of communication, marketing and engagement channels, including...
* ...digital platforms, using the most appropriate and cost-effective channels and channel mixes to position the Council, its services and facilities positively to ensure that the Council reaches the wide variety of customers and stakeholders we serve.
* To contribute to the development and implementation of emergency communications plans to provide accurate, timely and consistent information and advice...
* ...to staff, elected members, service users, citizens, the general public, partner organisations and the media in a Major Incident or business disruption.
* To contribute as required to the preparation of financial estimates and business plans for the Communications and Marketing Section and to assist with the management and control of the Communications and Marketing budget ensuring services are...
* ...delivered within allocated budgets.
* To participate in the preparation of business cases, tenders and quotations in line with financial and procurement regulations, policies and procedures and corporate timescales.
* To undertake Communications and Marketing related project work as directed by the Head of Communications and Marketing using the principles of good project management and provide regular and ad-hoc Communications...
* ...and Marketing reports for the Head of Communications and Marketing, Assistant Director, Chief Executive, Senior Management Team, Committees and Council as required.
* To direct and signpost Managers and Officers to the appropriate source for issues outside the remit of this post. This may include carrying out duties for other posts within the Communications and Marketing Section.
* To assist as required to the preparation of effective risk management and business continuity plans and procedures for the Communications and Marketing Section.
Skills and Qualifications
* Applicants must have a degree level qualification in a relevant discipline i.e. Communications, Marketing, Public Relations, Journalism, Digital or Visual Communications.
* AndAt least 1 years proven experience working in a high volume, corporate communications environment with responsibility for:
* Brand Management- ensuring brand adherence and a consistent quality in all marketing collateral produced;
* Managing the production of quality materials for print and online channels;
* Developing and implementing integrated communications and marketing campaigns;
* Managing media relations across print, online and broadcast media on local and national levels;
* Effective use of social media across a number of platforms - including Facebook and Twitter and/or other online communication channels to deliver positive outcomes for an organisation...
* ...whilst also effectively handling dynamic and fast moving social media issues as necessary;
* Working closely with external suppliers (e.g. graphic design agencies, advertising agencies etc) to produce online and offline marketing collateral;
* Delivering multiple projects on time and within budget.
* OR: if no qualification, then at least 2 years' proven experience working in a high volume, corporate communications environment with responsibility for points 1-7, above:
* Membership of a relevant professional body (eg CIPR, CIM, Marketing Institute of Ireland, NCTJ).
* Additional qualifications in Communications, Marketing, Public Relations, Journalism, Digital or Visual Communications.
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