Job title: Brand Manager
Location: Leek, Foods UK
Salary: Generous salary available, depending on experience
Hours: 36.25 hours per week, Monday to Friday
Benefits: Matched pension scheme up to 8%, Generous holiday allowance increasing with length of service, Subsidised staff canteen, Company shop offering discounts on Ornua products, Sports & Social Club, Staff Lottery, Discount on Bikes & Tech Scheme, Confidential Employee Assist Programme, Free onsite parking
Ornua (meaning "new gold") is Ireland's largest exporter of Irish dairy products, proudly bringing the unique taste of Irish dairy to the world for over 55 years.
Are you a brilliant Brand Manager looking for the challenge of taking a mission driven organisation to its next level of success?
Ornua is actively seeking a Brand Manager to join our technical department as we continue our growth trajectory.
The Brand Manager will be a key player in the UK Marketing team and an integral part of delivering our ambition to step change our brands over the next 5 years.
Why Ornua? Ornua operates from 10 business units worldwide, including 16 production facilities, and has sales and marketing teams working in-market across all four corners of the globe. The Group is structured across two divisions: Ornua Foods and Ornua Ingredients. Ornua Foods is responsible for the marketing and sales of Ornua's consumer brands including Kerrygold, Pilgrims Choice. Our co-operative ethos lies at the heart of how we do business as a purpose and values-led organisation, creating value for Irish dairy farming families. Our Values lie at the core of everything we do. Our five values encourage us to Seek and Embrace New Ideas, Make It Happen, Be Our True Selves, Show You Care, and Achieve Great Things Together. Dynamic Working policy in place which facilitates flexible hours and hybrid working We invest in our people and foster a culture of continuous learning and improvement. Career Progression including Global Mobility opportunities. Comprehensive Benefits with regional specific offerings.
Why This Role Is Valuable:
As our Brand Manager you will be responsible for leading on;
Strategy Contribute to the annual brand situational analysis and identification of sources of growth. Support the Marketing Controller/SBM to develop a compelling strategy in line with our 5 year vision, analysing market, competitor, trend and financial data and turning this into SWOTS and actionable insights to drive brand growth
Compelling comms via integrated ecosystem planning and execution Working together with the Marketing Controller/SBM, external agency partners and if needed our Central Comms and Social Media teams (role dependent), you will develop and execute 360 campaigns across the consumer and shopper journey ensuring integration of the online digital and offline experience including: ATL, Paid and earned media, BTL, Shopper (online and in store), Ecomm and SEO. Evaluate executions with agency partners and use learns to improve future activations Lead any in market CRM executions ensuring data is captured and performance tracked
Social Media management (scope flexes, role dependent) Collaborate with our internal social media and comms teams, tailoring other local/ global content and asset delivery to local UK market needs collaborate with our social media manager and external agency, ensuring content from creator partnerships and market specific influencer activations is aligned with the overarching consumer communications plans and brand objectives
Innovation Work with the category, insight and innovations teams to develop and launch innovation. For your projects, you will be responsible for getting NPD approved through the steering and stage & gate process and delivering consumer insight-based propositions You'll have sound commercial acumen and understand the importance of delivering the triple win for consumer/shopper, retailer and Ornua, including being able to recommend the right pack, price and promo for success. Work closely with category and commercial to generate performance updates to key stakeholders. Collaborate with sales and category to support trade sell in's
Data and Insights Evaluate ongoing brand performance using Nielsen, Kantar and other sources of data, pulling out key messages and recommending actionable insights. Work with Insight team on consumer research and monitor competitor and retailer activities
A&P Support Marketing Controller/SBM in managing A&P tracking and any ROI evaluation
What You Bring To The Role:
Extensive marketing experience including digital marketing or social media, ideally within FMCG/CPG in food or beverage Experience in integrated comms development across virtual and actual platforms ATL and BTL and collaborating with external agencies. Influencer/creator experience a plus. NPD experience from development to launch, ideally with project management Commercial and financial understanding and ability to analyse and evaluate data from multiple sources
Our interview process is designed to be thorough yet supportive. This process includes a first stage via Teams to allow us to get to know you better and to understand your skills and experiences and, if successful, a second stage face-to-face interview that will build upon the first stage and give you the opportunity to get a feel for Ornua and the environment in which you will be working.
Ornua has ambitious growth plans and we're building a team to help enable and accelerate that growth. We are looking for people who share our values, are curious, forward-looking, take ownership and work together to build a future for themselves and Ornua.
Would you like to make an impact?
To learn more, please visit Ornua at
Ornua values diversity and inclusion and welcomes applications from candidates with diverse backgrounds. We also strongly encourage women and other underrepresented groups in the manufacturing industry to apply. Your unique perspectives and experiences are highly valued and will be instrumental in driving our company's continued success. Join us in shaping a more innovative, inclusive, and sustainable future.