Closing date: Monday 27, April 2026 at 23:59pm
This role is perfect for a retention marketer passionate about engaging people to support our mission to halve emissions and restore biodiversity.
Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. The global network of Greenpeace organisations comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, Asia and the Pacific, as well as a coordinating and supporting organisation, Greenpeace International.
As our Senior Direct Marketing Executive, you will support the development of specific strategies and be responsible for the development and implementation of complex fundraising campaigns designed to develop and retain individual supporters through a range of channels and products.
You will use your experience in direct response to lead on the development and delivery of the retention (multi-channel) and upgrade (mail and SMS) strategies.
You will achieve this by:
Leading complex multi-channel direct marketing campaigns to develop and retain supporters
Delivering an exceptional supporter experience to our base of supporters, through tailored and personalised communications
Analysing and interpreting campaign performance data across multiple channels, drawing out meaningful insights and translating them into clear actions and recommendations
Setting up campaign tracking and working collaboratively with data and insights teams to shape and act on strategic analysis
Managing multiple projects at any one time, including making and communicating prioritisation decisions and see tasks through to a clear outcome.
Successfully bring others around to your point of view, using skills in persuasion, clear communication, and navigating different perspectives constructively.
Actively championing anti-racist values - tailoring your approach to those with different perspectives, and helping Greenpeace to reach a broader, more diverse audience.
About you
You will love autonomy and will enjoy working collaboratively across the fundraising department and wider organisation. You ll be a retention specialist with plenty of experience leading digital and traditional direct marketing programmes, and you ll be able to take a strategic approach to delivery, independently taking on key areas of the retention and upgrade programmes.
You ll be fully responsible for planning and assessing the fundraising campaigns you lead, and you ll focus on optimising performance to deliver income and a retained, loyal base of supporters to power our fundraising and campaigns. You ll draw on key retention metrics, and you ll have our supporters at the heart of your decision-making to inform stewardship.
Essential criteria
Leading complex multi-channel direct marketing campaigns - Proven, hands-on experience in strategising, developing, and leading complex, multi-channel direct marketing campaigns that steward, retain and develop regular financial supporters. Specifically, through mass email campaigns, digital journeys and retention mailings.
Deliver an exceptional supporter experience - Experience leading on the development of engaging communications that enhance supporter experience
Data analysis and planning - Able to analyse and interpret campaign performance data across multiple channels, drawing out meaningful insights and translating them into clear actions and recommendations.
Experience supporting planning and budgeting processes - Support the annual planning and budgeting process, and ongoing forecasts for relevant areas of the fundraising programme.
Organisation and prioritisation - Proven ability to manage competing demands across multiple projects with limited capacity, including how they make and communicate prioritisation decisions and see tasks through to a clear outcome.
Collaboration and influence - Able to demonstrate a time they have successfully brought others round to their point of view, showing skills in persuasion, clear communication, and navigating different perspectives constructively.
Location: Islington, London. Our hybrid working model enables us to enjoy the benefits of both office based and remote working. We ask that staff work from the office in Islington 40% of their time, with 20% required as a minimum. Reasonable adjustments as well as specific office based needs will be considered for those with long term health conditions and disabilities.
We give you
You ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it s like to work for us and why you should apply.
Our commitment to diversity
We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we re committed to doing what we can to correct this.
One of our Anti Racism Plan objectives is to proactively achieve stronger representation of people of colour, particularly within leadership positions, and we have recently published ambitious race representation targets.
As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme.
We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.
To Apply
For further information including the job description, please download the applicant information pack. Please ensure to save this file to your computer for future reference. Once the job listing has closed you will no longer be able to access it online.
We recommend taking a look at this document that contains top tips for filling out your application, complied by our recruitment team.
Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law