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Product Marketing Manager, newcastle-upon-tyne, tyne and wear col-narrow-left
Client: Sova
Location: newcastle-upon-tyne, tyne and wear, United Kingdom
Job Category: Other
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EU work permit required: Yes
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Job Views: 3
Posted: 26.06.2025
Expiry Date: 10.08.2025
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Job Description: About Us:
Sova is redefining the future of talent assessment. Our B2B SaaS platform helps global enterprises - including Vodafone, Unilever, Sky and TUI - transform hiring through intelligent automated skills assessments, personalised candidate experiences, and AI-powered insights.
About the Role:
We’re looking for a Product Marketing Manager who is deeply strategic, data-driven, and obsessed with understanding customers and their buying journeys. You’ll shape how our products are perceived in the market, influence roadmap decisions, and be a key player in supporting multi-stakeholder enterprise sales cycles that often span months.
You’ll work at the intersection of Marketing, Product, Sales, and Customer Success, with a clear mission: to position Sova as a category leader in AI-driven talent assessment solutions.
What You’ll Be Doing:
Lead continuous, AI-assisted market, buyer, and competitor research to identify trends and opportunities
Translate insights into actionable inputs for positioning, messaging, and product roadmap
Champion voice-of-the-customer programs to refine segmentation and persona development
Define and refine positioning for complex enterprise use cases and long buying journeys
Craft tailored messaging by persona, sector, and buying stage that resonates with both technical and non-technical stakeholders
Collaborate with Product to translate technical features into customer-centric value propositions
? Go-to-Market Leadership
Own go-to-market planning for major launches, expansions, and AI innovations
Partner with Product and Sales to build launch plans, rollout strategies, and success metrics
Pilot and iterate messaging using AI-driven experimentation and feedback loops
Enable Sales and RevOps teams with training and competitive positioning
Support ABM and deal-cycle strategies with custom content and insights
? Performance & Impact Measurement
Track product marketing success using analytics platforms and tools
Report regularly on messaging effectiveness, win/loss trends, pipeline impact, and content performance
Rapidly iterate based on data and field feedback
? Internal & Customer Collaboration
Partner with Customer Success to spotlight customer outcomes and build references
Use AI tools to synthesise customer feedback at scale for product and marketing use
Facilitate cross-functional alignment across Product, GTM, and Customer teams
About You:
3–5 years of experience in product marketing for B2B SaaS, ideally with enterprise customers
Strong understanding of long, complex sales cycles and multi-stakeholder buying decisions
Strategic thinker with hands-on skills in messaging, competitive analysis, and GTM planning
Exceptional storyteller who can adapt language for C-suite, HR leaders, and technical evaluators
Confident using AI tools for research, testing, and campaign optimisation
Data-driven mindset with experience in performance tracking and feedback loops
Comfortable working in high-growth, fast-paced startup environments
Experience within the talent acquisition or HR technology industry
Hands-on demonstrable experience with user research and competitor research
Why Sova?
? Flexible work – remote-first with optional London HQ
? Birthday off + 25 days leave + 8 bank holidays
? Private health insurance
? Quarterly team socials
? A chance to be part of a mission-driven team shaping the future of hiring
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