Head of Marketing | B2C | £90K + £5K Car Allowance | Flexible Working/ Manchester/Milton Keynes/London/Northampshire
Are you a strategic, customer-first marketing leader who thrives across the full budget spectrum—from lean campaigns to multi-million-pound strategies? We're hiring a Head of Marketing to drive national and local enrolment, elevate brand reputation, and deliver exceptional customer experiences in the childcare and education space.
🔍 The Role
As Head of Marketing, you'll work closely with operations and cross-functional teams to drive lead generation, brand engagement, and customer retention. From shaping audience-specific campaigns to leading new site launches, you'll play a central role in scaling our presence and impact.
💡 Key Responsibilities
* Lead the development and execution of marketing strategies.
* Own the messaging and creative direction for lead generation and brand campaigns.
* Drive national and location-specific marketing plans, including new openings.
* Oversee a high-performing team across digital, brand, and customer experience.
* Use data, insight, and analysis to shape and continuously improve performance.
* Manage a significant marketing budget with accountability for ROI.
* Represent the brand as a customer-focused, digitally savvy market leader.
✔️ You’ll Bring:
* Strategic marketing leadership experience in a service-based or commercial sector.
* Strong campaign and omnichannel experience—across digital, print, and CRM.
* Confidence managing budgets from £ to £MM.
* A track record of innovation, impact, and people-first leadership.
* Excellent stakeholder, influencing, and communication skills.
* Experience leading marketing for multi-site services or customer journeys.
🎯 Bonus Points For:
* Understanding of the UK childcare/education market.
* Membership in a professional marketing body.
* Relevant degree or equivalent experience.
📍 Location & Benefits
* Flexible working model
* £90,000 base salary + £5,000 car allowance
* Opportunity to lead a nationally recognised brand through its next growth phase
📩 Apply now or reach out confidentially to learn more.