At GO Outdoors our purpose is strong and clear; “to inspire and equip everyone for life outdoors”. That’s because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values aren’t just posters on the wall, we live them every day; ‘One Team ‘we are stronger together’, ‘Responsibility ‘we take ownership’, ‘Passion ‘we believe in what we do’ and ‘Integrity ‘we do the right thing’. Clear values which help us to fulfil our mission to be ‘the nations favourite outdoor retailer’. If you share our passion and want to make a difference join our team to be a part of something ‘unbeatable’!
Role overview
Working with the Digital Trading Lead to ensure commercial targets are met, for sales, GPV and EBIT. Executing a trading and on site merchandising plan in line with the fascia strategy which drives conversion and ATV.
Responsibilities
* Review the website content & customer journey to ensure relevancy across all devices
* Constantly review the navigation and structure of all channels looking for ways to improve conversion rates.
* Review the seasons trading, looking for opportunities to drive sales, through new brands and ranges.
* Regular website walk-throughs across all devices. Continually review merchandising of onsite searches, navigation and listing pages, implementing actions to maximise trade Monitor Sales to identify fast sellers and act as required to maximise sales Drive best practices in on site visual merchandising to create logical and inspiring shopping experience.
* Ensure site is updated for retail stores
* Be aware of what competitors are doing, looking for new trends and developments.
* Testing & tracking promotional mechanics.
* Review previous week’s performance and propose and agree actions for the week.
* Review daily sales identifying areas of weakness, proposing, and taking action to increase sales and ensuring optimal stock availability at all times.
* Tracking, reporting and recommending solutions for slow sellers.
* Suggesting markdown and promotional events in line with brand strategy and tracking performance and reporting on successes and missed opportunities.
* Working with commercial team to drive order fulfilment from Digital warehouses.
* Working with digital performance teams to ensure campaigns are consistent and successful.
* Work with Marketing to support 3rd party brand campaign execution.
* Manage the key website metrics across each financial period to ensure all targets are met.
* Support and share learnings with wider team.
* Work closely with all teams across Digital Marketing, CRM, Content, Social and Copywriting.
Role objectives and KPI’s
* Drive trading to agreed plans.
* Implement and apply good practice.
* Build skills & development from working with wider trading team.
* Build strong relationships with B&M team.
* Identify opportunities.
* Identify threats and look to resolve.
Core competencies
* Relating and Networking
* Persuading and influencing
* Writing and Reporting
* Analysing
* Learning and Researching
* Planning and Organising
Skills and Experience
* Experience working within a Trading function.
* Confident working with datasets and various reporting tools (eg Excel, Power Bi, Google Analytics, etc).
* A working understanding of other areas of an ecommerce business including Merchandising, Content, and performance marketing.
* Self-motivated, able to deliver work to a high standard within a deadline.
* Good organisation and time-management skills.
* Exceptional interpersonal skills and good team player.
* Trading Calendar.
* Profit & loss Understanding.
* Launch Management.
* Sales Analysis.
* Cross function coordination.
* Marketing Channel Coordination.
* Experience on core reporting tools (Power BI, GA, Grafana).
* Wider market knowledge (key Periods, Competitors).
* Good excel & PowerPoint skills.
Training requirements for the role
* Wider channel knowledge
* Cross Departmental relationships
* Comm skills 1 and 2
* Time Management
* Managing Conflict
* Training
* Aspire
* Assist with PDP Reviews
* Formatting Skills
Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion. Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you again for your time #GO
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