The Wave is a place where people and naturecometogether - creating the right environment for people to thrive - our guests,our team, and our community. Our purpose is to nurture a world of health, hopeand happiness with every wave. We’re driven by a spirit of innovation, purposeand possibility.
Our Values – We Are FAIR
Fun – We take funseriously! We put smiles on faces.
Adventurous – We’re game changers, adaptable and explore withoptimism.
Impact – We’re here tocreate a healthier connection between people and planet.
Respect – We care foreach other, our customers and our community.
These values guide how we show up, how we makedecisions, and how we work together - every day, in every role.
About the Role
We’re looking for a dynamic Head of Marketing to leadour marketing activity at The Wave. You’ll help shape how the world sees us,drive demand, and ensure our storytelling is as powerful as the experiences wecreate on site.
This is a hands-on, fast-paced, creative andcommercially focused role. You’ll be responsible for developing and deliveringmarketing campaigns, driving digital performance, and ensuring our brand andrevenue continues to grow while staying true to who we are.
Key responsibilities include:
* Developing anddelivering multi-channel marketing campaigns that drive awareness, engagement,bookings and revenue.
* Oversee the brandstrategy that strengthens positioning, consistency, drives awareness, andsupports commercial growth across all key markets.
* Build and managedata-driven customer acquisition journeys, leveraging CRM, automation, andsegmentation to increase conversion and retention, maximise sales performanceand CPA efficiency with clear ROI targets.
* Working closelywith teams across The Wave to bring new products, offers and experiences tomarket.
* Analyseperformance, reporting on key metrics and using insight to continuouslyoptimise our activity.
* Manage thebudget, forecast, allocate, track spend and efficient use of resources.
* Managing externalagencies where required, ensuring effective delivery and strong ROI.
* Lead themarketing team (in-house and external agencies/freelancers), define roles,mentor team members, oversee workflow and deliverables.
* Own audience mapping and profiling, segmenting key targetsand creating data-driven personas to guide campaigns.
* Playing thecentral role in shaping our long-term marketing strategy.
About You
You’re a collaborative marketer who knows how to blendcreativity with strong commercial focus. You thrive in a dynamic environmentwhere ideas move quickly and where every day brings something new.
* Proven experiencein digital marketing, campaign management, CRM, analytics and reporting,driving profitable digital customer acquisition at scale.
* Strong data andanalytical capability - you know what to measure, how and why, motivated bycontinuous optimisation and measurable results.
* A strategicmindset paired with the ability to execute brilliantly.
* Excellentcommunication skills and an eye for great storytelling.
* Experiencemanaging content creation.
* A proactive,positive spirit that aligns naturally with our FAIR values.
You don’t need to be a surfer - but you should beexcited about what we do.
Qualifications
* Degree inMarketing, Business, Communications or related discipline - or equivalentdemonstrable experience.
* Proficiency withmarketing analytics tools, CRM, digital advertising platforms, and projectmanagement.
What We Offer
We aim to create a workplace where people feel valued,energised and able to bring their best. At The Wave you’ll find:
* 30 days paidholiday (inclusive of bank holidays)
* Free access toour staff surf sessions.
* Multiplediscounts across our surf and other offerings.
Our Commitment to Inclusion
We’re built on the idea that everyone should have thechance to experience the joy of surfing and the outdoors - and that starts withour own team.We’re committed to creating a place where people genuinelyfeel like they belong and be themselves.
We welcome different backgrounds, perspectives andexperiences, and we work hard to make sure the right people are in the rightroles, with the support they need to thrive.
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