Job Description
Search is changing. AI Overviews, LLM citations, and generative engines are rewriting the rules of visibility, and we need someone who's already adapting. You'll take the lead on SEO and content for our clients with a clear aim: increase their organic traffic and sales. You'll also be the brand voice for Jouly, our in-house gummy supplement brand.
This isn't a typical content role. It plays a key part in driving organic growth for both our clients and our own brand by consistently delivering results. Part strategist, part writer, you'll own the full content pipeline from keyword research to published article, and you'll be just as comfortable writing a technical SEO brief as you are crafting an Instagram caption that sounds human.
About us:
Medito Digital is a Shopify agency helping brands design, build, and grow high-performing e-commerce experiences. Our core service is bespoke Shopify design and development, but we also deliver SEO, content strategy, and performance marketing for brands that care about long-term growth.
Our values: proactivity, dedication to great work, and authenticity. At Medito, nothing is set in stone, our processes are a strong foundation, but we're always improving how we work. You'll have the chance to take ownership and help shape how we operate.
We're a small, senior team. That means:
* High standards
* High ownership
* No generic, cookie-cutter content
Mandatory Requirements:
To be considered, you must meet all of the following:
* 2+ years of hands-on experience in e-commerce SEO, ideally agency-side or directly for an e-commerce brand
* Proven ability to write content that ranks, show us the pages, not just the words
* Solid understanding of on-page SEO, technical SEO fundamentals, and site structure optimisation
* Experience with keyword research tools (SE Ranking, Ahrefs, SEMrush, or similar)
* Awareness of GEO (Generative Engine Optimisation) and how AI Overviews, LLM citations, and generative search are changing content strategy
* Strong copywriting skills across formats, long-form articles, social posts, product descriptions, website copy
* Ability to build external backlinks and organise internal linking strategies
* Comfortable with Google Analytics, Search Console, and reporting dashboards
* Experience with Shopify SEO specifically
* Fluent in English (written).
* Excellent communicator with strong organisational skills
* Ability to switch between brand voices, client work one hour, Jouly the next
Core Responsibilities:
* Plan & execute SEO strategies across multiple client projects, on-page, technical, and content-led
* Create initial SEO audits and uncover opportunities for each client
* Conduct deep keyword research and map it to content plans
* Research, write, and publish SEO-optimised blog articles, landing page copy, and website content
* Optimise meta titles, descriptions, and site structure for performance
* Develop and manage GEO strategies to maintain visibility in AI-driven search results
* Build backlinks and organise internal linking architecture
* Write and schedule social content: LinkedIn posts, Reddit threads, Instagram captions
* Be the brand voice for Jouly across all written channels, website, social, email, and community
* Audit websites regularly to identify and resolve technical SEO issues
* Track rankings, analyse performance data, and turn insights into action plans
* Provide monthly progress reports to clients
* Collaborate with the design and dev teams to ensure content and UX work together
Nice to Have:
* Proven track record of increasing organic traffic and sales (case studies welcome)
* Experience writing for health, wellness, or supplement brands
* Familiarity with Shopify blog publishing and CMS workflows
* Understanding of digital PR and outreach
* Experience with AI writing tools and prompt engineering for content workflows
* Reddit or community marketing experience
What you get:
* Work at the intersection of SEO & GEO, shaping strategy where the industry is heading, not where it's been
* Own the content strategy for client brands and our own supplement brand, Jouly
* Work on diverse e-commerce brands across different industries
* Small, senior team where your ideas ship fast and your impact is measurable
* Real growth opportunities as the agency scales
* Central London weekly meeting, we build better work together in person
Salary: Competitive, based on experience.
To apply, send your CV, a writing sample you're proud of, and a brief note on how you think about SEO & GEO in 2026. Generic applications go straight to the bin.