Overview
Location: Floor Street. Barewood, Birmingham. Floor Street is one of the UK’s fastest-growing interior brands and a leader in redefining how people buy flooring online. We’re part of The Sunday Times Top 100 Fastest-Growing Companies (2025) with 65% average annual growth; we’ve doubled revenue year after year and are on track to break £13 million in 2026. Our mission is to help everyday people transform their homes faster, simpler, better, and for less, by innovating, simplifying, educating, and empowering. We deliver the world’s best online flooring experience and make the online flooring buying experience a delight for our customers.
Email & Content Writer
Contract: Full-Time, In-House
Salary: £30,000
About Floor Street
We’re Floor Street, one of the UK’s fastest-growing interior brands and a leader in redefining how people buy flooring online.
We’re committed to helping customers transform their homes with clarity and care, guided by our values: innovate, simplify, educate, and empower.
Role Overview
We’re looking for an Email & Content Writer (Klaviyo Specialist) — a storyteller with the precision of a marketer. You’ll own Floor Street’s tone of voice across email, blog, and retention channels, crafting the words, campaigns, and automations that turn browsers into buyers and buyers into lifelong customers. You’ll write with heart and purpose, building trust, inspiring action, and creating stories that make our customers proud to be part of Floor Street. If you love writing copy that sells, building flows that convert, and creating brand content that people feel, this role is for you.
Key Responsibilities
* Email Marketing (Klaviyo)
* Plan, write, design, and schedule all Klaviyo campaigns and automated flows from welcome and cart abandonment to post-purchase, review requests, and win-backs.
* Craft scroll-stopping subject lines and brand-led storytelling that match Floor Street’s tone — confident, warm, and human.
* Continuously test and optimise emails for performance (A/B tests, CTAs, content blocks, timing).
* Manage segmentation and audience targeting to deliver the right message at the right time.
* Work with the design and data teams to ensure strong visuals, clean data, and accurate tracking.
* Copywriting & Content Creation
* Write clear, inspiring blogs, guides, and educational content that help customers choose confidently.
* Develop content that builds brand authority focusing on flooring education, home inspiration, customer stories, and design trends.
* Collaborate with the social, content, and ecommerce teams to ensure campaigns tell one consistent story across email, site, and socials.
* Turn everyday marketing moments (launches, reviews, testimonials, installs) into compelling written content.
* Retention & Brand Voice
* Develop brand storytelling frameworks for every stage of the customer journey.
* Ensure every communication from an email to a blog sounds unmistakably Floor Street.
* Support community and social content where copy is needed — captions, headlines, hooks, and short-form content.
* Analyse customer data and feedback to shape messaging that speaks to real people and real homes.
Required Skills & Experience
* Proven experience writing marketing copy, email campaigns, and blog content.
* Excellent grammar, spelling, and attention to detail.
* 2–4 years of experience writing marketing or brand copy for ecommerce or consumer brands.
* Proven experience managing campaigns in Klaviyo (flows, campaigns, automation).
* Strong understanding of email strategy, segmentation, and conversion psychology.
* SEO and content writing skills able to write for both humans and Google.
* Exceptional writing, editing, and storytelling ability with strong attention to detail.
* Basic understanding of design and layout (you’ll work closely with creatives).
* Analytical mindset; you enjoy using numbers and testing to improve performance.
* A deep interest in interiors, design, lifestyle, or home improvement is a huge bonus.
What We’re Looking For
* A storyteller who knows how to make data emotional.
* Someone who understands that every word is a chance to build trust.
* Creative enough to make flooring sound inspiring, practical enough to drive results.
* Confident working independently but thrives in a fast, collaborative team.
* Hungry to learn, test, and grow alongside one of the UK’s most exciting ecommerce brands.
Benefits
* Canteen
* Casual dress
* Company events
* Company pension
* Employee discount
* Employee mentoring programme
* Free parking
* Gym membership
* On-site parking
* Store discount
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
* Industries
Referrals increase your chances of interviewing at Floor Street by 2x
#J-18808-Ljbffr