About Us:
Pure Fishing is a global provider of fishing tackle, lures, rods, reels, storage, equipment and apparel. Our portfolio of industry-leading brands includes Hardys, Greys, Abu Garcia, Berkley, Penn, and Savage Gear, among others. Across the EMEA region, we have operations in 18 countries with offices in the Netherlands, UK, Denmark and Sweden - as well as smaller sales offices in most other European countries.
Our values, Empowerment, Authenticity and Execution, shape how we work and collaborate every day. They define our workplace culture and guide us toward our mission: to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior service. We are dedicated to helping you have more fun and catch more fish, and deliver exceptional results as a passionate, high-performing team.
Please see our website www.purefishing.com for further information, and follow our Pure Fishing Europe page on LinkedIn for an insight to life at Pure Fishing.
Job Summary:
We are looking for a Digital Trading & Merchandising Manager to shape our online merchandising strategy and bring our product range to life across multiple brand websites in the EMEA region. This role is key to maximizing trading potential, product discovery, and conversion through data-driven insights, customer understanding, and effective onsite presentation.
You will work closely with marketing, sales, forecasting, and creative teams to optimize the online user experience, path to purchase, and channel growth, ensuring our brand shines at every digital touchpoint.
Specific Responsibilities:
1. Supporting the D2C roll out through product set up and merchandising.
2. Owning ongoing refinement of product pages, categories and site navigation to support user journey, trading and conversion.
3. Supporting demand planning to drive availability and trading performance.
4. Forecasting product demand by brand to ensure optimal stock availability.
5. Delivering product launches, brand campaigns, and seasonal trading opportunities to provide the best online experience.
6. Identifying commercial opportunities across best sellers, under performers and emerging consumer trends, buying patterns to lead decision making.
7. Collaborating with performance marketing to optimize user journeys and conversion via enhanced PDP and category pages.
8. Working cross-functionally with brand marketing, sales, and forecasting to align stock availability with campaign delivery.
9. Leading online promotions, sales events and seasonal trading moments to support clearance and end of life product sell out.
10. Identifying performance tactics that drive conversion and translating this into clear merchandising and trading actions.
11. Developing visual merchandising strategies for each product category and brand.
Role Requirements:
1. A minimum of 4 years’ experience in digital merchandising or forecasting for an ecommerce site or online trading role.
2. Currently in a visible and influential role withing a growing online business, able to shape trading performance and make a real impact.
3. Experience with Shopify and Matrixify is highly advantageous.
4. Excel proficiency for reporting and analysis is a must.
5. Experience working in a brand with understanding of delivering creative standards and consistency in product presentation.
6. Strong understanding of campaign execution, consumer touchpoints, and conversion optimization.
7. Exceptionally organized with strong attention to detail, able to work in a fast paced environment.
8. Numbers-driven and results-oriented, embracing a “fail fast” approach and adapting strategies to achieve goals.
9. Collaborative, approachable, and an effective communicator across digital, creative, and commercial teams.
What we can offer:
This is a hybrid role based at our offices in Northumberland Business Park, Cramlington, which benefits from excellent links to both the A1 and A19, as well as good local amenities. We offer a flexible, hybrid working policy, alongside an attractive salary and benefits package commensurate with skills and experience, plus the learning, development and career opportunities you would expect within a global organisation.
Our Benefits include:
* 25 days’ holiday plus public holidays, with an additional day off for your birthday
* Up to 5% matched pension contribution
* Life assurance
* Generous staff discount
* A flexible working environment with blended home and office working
On top of that we have a great team-working environment, a highly dynamic and passionate team to work with, and the opportunity to progress for the right candidate.
If you are ready for a change, or just a new opportunity in an exciting, dynamic and passionate business, then please get in touch.