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About GenLayer Labs
GenLayer Labs is a decentralized AI research collective building the trust infrastructure for the AI Age. We are the developers of GenLayer—an open, AI-driven Court of the Internet—a synthetic jurisdiction where autonomous agents and protocols can reason, transact, and govern at machine speed with sovereignty, transparency, and trust. Our infrastructure enables autonomous agents and smart contracts to access live web data, interpret natural language, and resolve disputes using AI consensus.
About GenLayer Labs
GenLayer Labs is a decentralized AI research collective building the trust infrastructure for the AI Age. We are the developers of GenLayer—an open, AI-driven Court of the Internet—a synthetic jurisdiction where autonomous agents and protocols can reason, transact, and govern at machine speed with sovereignty, transparency, and trust. Our infrastructure enables autonomous agents and smart contracts to access live web data, interpret natural language, and resolve disputes using AI consensus.
Backed by Maelstrom (Arthur Hayes), Arrington Capital, and North Island Ventures, we're defining a new category of decentralized infrastructure: trustless decision-making for the AI age.
Position Overview
We are looking for a Chief Marketing Officer (CMO) to lead the development and execution of GenLayer's marketing strategy to build the brand and shape our go-to-market narrative, ignite product growth, support user acquisition and build a community of GenLayer evangelists. This is an executive-level role that requires a seasoned marketing expert with a track-record in building and scaling the marketing function at a blockchain company. Backed by leading web3 investors, we are looking for a marketing visionary to help us unlock our full potential.
Key Responsibilities
* Develop and execute a dynamic marketing strategy that aligns with the company's business goals and establishes position as a leader in the blockchain and AI industry
* Lead brand positioning and messaging to effectively communicate the company's unique value propositions to different target audiences
* Oversee the creation of engaging marketing campaigns across multiple channels, including digital, social media, content, events, and influencer marketing
* Foster partnerships and collaborations within the blockchain ecosystem to enhance the company's reach and influence
* Monitor market trends and competitor activities to identify opportunities for differentiation and growth
* Build and manage a high-performing marketing team capable of driving ambitious growth targets
* Establish key performance indicators (KPIs) and metrics to assess the effectiveness of marketing initiatives, providing regular reports to the executive team
* Collaborate with product and engineering teams to ensure alignment between marketing initiatives and product development
* Drive community engagement through innovative strategies to grow the user base and promote advocacy within the blockchain space
Requirements
* Proven track-record in a CMO or similar function at a blockchain company
* 5+ years of experience in marketing leadership roles, with a significant portion spent in the blockchain industry
* A crypto-native, with deep understanding of Layer 1 and Layer 2 blockchain protocols, with the ability to translate technical concepts into compelling marketing messages
* Proven track record of scaling companies from early-stage to success through effective marketing strategies
* Strong leadership skills with the ability to inspire and lead a diverse marketing team
* Exceptional communication and presentation skills, with a keen eye for detail
* Ability to thrive in a fast-paced, dynamic environment, with a proactive and results-driven mindset
* Established network within the blockchain community, with a track record of successful partnerships and collaborations
* Active and established X/twitter presence
Benefits
* Total rewards package including competitive salary, equity package, and benefits
* Flexible and remote work environment
* Opportunity to build the marketing function for a VC-backed start-up at the intersection of blockchain and AI
* Professional development and growth opportunities
If you are a marketing visionary with a passion for blockchain and the skills to elevate our brand from 0 to 100, we'd love to hear from you!
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
IT Services and IT Consulting
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