Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.
Purpose of the role:
Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers
* Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
* Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication
* Coordinate with Trade Managers and design resources to procure creative assets.
* Coordinate with wider marketing and Trade teams to develop campaigns and share results
* Manage relationship with UX and design team to share learning and drive engaging content
* Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
* Apply knowledge of best practice ecommerce
Skills:
1. Ideally experience in creating CRM communications
2. Exper...