The role
As Assistant Digital Brand Manager, you’ll report into the Brand Marketing Controller [who reports into the Brand Director] on key projects and high impact campaigns to drive brand awareness & growth in the UK. The role is based in central London with four days in the office.
You’ll have the opportunity to make your mark on a range of initiatives including our SEO, GEO and website strategy alongside our YouTube campaigns.
About Us
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant’broth, rice’noodles & miso’easy to name a few…
D&I Statement
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
The ideal candidate
* Proven success in developing and executing SEO and GEO strategies to ensure high website visibility
* Track record of measuring the impact of SEO and GEO activity and reporting clearly to senior stakeholders
* Proven experience managing relationships with SEO and website agencies
* Comfortable with cross-functional collaboration and coordination
* Highly organised with exceptional attention to detail and accuracy
* Proactive with a flexible ‘can do’ friendly attitude
* Commercially driven and results orientated
* Previous FMCG experience
Key responsibilities
* SEO & AI visibility
o Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO, GEO and website strategy
o Own the relationship with our itsu grocery SEO agency
o Coordinate with the itsu [restaurant] digital team
* Website management
o Own the relationship with the itsu.com/grocery website development agency
o Responsible for creating and updating all itsu.com/grocery pages globally [UK, EU and US]
* Retailer product page management
o Manage and coordinate the briefing, uploading and updating of itsu grocery product pages on retailer websites
* YouTube Campaigns
o Support the Brand Marketing Controller with campaign execution, asset development, measurement, performance analysis and optimization
* General Campaign Management
o Brief internal design teams to ensure the development of consistent, on-brand creative assets for campaigns and the itsu.com/grocery website
o Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary
o Assist on paid social and influencer campaigns where neede
What We Offer
* Competitive salary
* Competitive bonus scheme
* 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
* Health insurance
* Company pension scheme
* Hybrid working (2 days wfh)
* Opportunity to work from abroad
* 50% employeediscount in itsu shops
* Free itsu lunch
* Discounts at major retailers
* Salary sacrifice cycle and electric vehicle schemes
* A sizeable training budget to support your ongoing development
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