As Product Marketing Manager, you will be responsible for developing and leading a product category vision and planning, championing best in class category management against pre-agreed objectives that support the overall direction of the company. You will have ownership of product management and marketing for consumer business categories, from identifying the possible win, the formation of launch plans, product positioning, creation of engagement and relevant content, through to analysis competitor and category performance. This is fantastic opportunity for someone with a passion for product marketing, retail knowledge and a curious approach, to join a highly respected Banbury based organisation. This role is available on a full time, permanent basis.
As Product Marketing Manager, you will be responsible for:
1. Developing data and insight led 1, 3 & 5 year category strategy plans, in line with wider business and specific category objectives. Measuring and reporting performance to senior management, both in the UK and Internationally
2. Creating comprehensive launch plans for all new product launches in the UK, leading cross departmental teams to guarantee successful market entry
3. Developing product and price positioning, lead statements, KSP's, features & benefits, and point of difference for all existing and new products
4. Supporting the Product Management Coordination, tracking and analysi...