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Account manager (r7201)

Bexhill-on-Sea
ForFarmers UK Limited
Account manager
Posted: 26 July
Offer description

Ruminants Account Manager

Central & East, full time

The Account Manager reports directly to the Sales Manager and is responsible for selling the total feed business offering and achieving the budgeted volume and margin targets set by the business appropriate to his/her job grade.

Tasks and responsibilities:

The role of the Account Manager is to deliver budgeted sales volumes and margins across the total product offering while maintaining debt within company guidelines. Working with all sales-related departments and specialists and reporting to the Sales Manager, the role is to deliver the company's strategic plan.

Selling Skills and Customer/Prospect Management

* Develop individual customer and prospect relationships through the implementation of account management principles.
* Establish the business needs of customers/prospects using the 7 steps of selling, and make business proposals using the proposal document.
* Update and maintain the company CRM system to identify sales opportunities, record market and competitor information, and manage the sales territory.

Business Development

* Identify growth opportunities for the total feed business and increase market share in all areas of the ruminant market, working closely with your line manager.
* Enhance product offerings and upsell/range sell by collaborating with the Technical Manager and Product Managers, leveraging product knowledge.
* Produce an individual business plan demonstrating market share growth and strategic direction.

Budget and Performance Achievements

* Achieve set volume and added value targets for compound and blend sales as per your line manager’s guidelines.
* Sell the complete feed business offering, including straights and forage products.
* Manage debtor days and meet the targets set by your line manager.

Training

* Utilize all trained techniques for customer retention and business development.
* Stay informed about developments through technical briefs, campaigns, and product knowledge.
* Continuously improve selling, technical, and negotiation skills through discussions with your Sales/Technical Manager.

Administration/Documentation

* Complete all company documentation accurately and promptly, including new account forms, credit/debit notes, and expenses.
* Record and recommend resolutions for complaints within guidelines, achieving targeted response times.
* Negotiate pricing within guidelines, submit prices through the Sales Information System, and ensure all contracts are recorded.
* Ensure accounts trade within agreed terms, targeting direct debit payments to reduce debtor days.

Operational

* Optimize delivery options, including increased 24-hour delivery, dual dates, and minimizing late orders.
* Implement variable haulage rates to maximize operational efficiency and manage customer expectations.

Health and Safety

* Work in a safety-first culture, providing a safe working environment and meeting all legal requirements.

Your CV shows:

* University/College level education or proven relevant experience.
* Relevant work experience, including selling/customer service roles.
* Ability to sell and entrepreneurial skills.
* Knowledge of the business and a proactive 'go to market' attitude.
* Strong communication skills, strategic thinking, and results-driven mindset.
* IT literacy.
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