Our client, a small, family-owned business based in South Cambridge, is looking for a Head of Marketing to join their team. Based in their offices, the Head of Marketing will report to the Managing Director and will lead and execute all marketing activity for our client: driving growth in the UK, and leading the U.S. launch strategy for their new brand. This will be delivered by combining strategic leadership with hands-on delivery, and by embedding modern AI-driven marketing tools. This is a pivotal role that blends traditional product marketing with cutting-edge digital, commercial strategy, and international market development. The ideal candidate will be someone who is happy to get stuck-in, working in a small-business environment. Key responsibilities will include: * UK Marketing: developing and executing the full marketing strategy, strengthening brand presence, and producing data-led campaigns that support sales growth and retention. * U.S. Go-to-Market Strategy: conduct or commission market research, competitor analysis, and customer insight gathering; identify channel opportunities; create demand-generation and pre-launch strategies. * Digital, AI and Data Driven Marketing: Use AI tools for forecasting, segmentation, performance optimisation, and content generation; Oversee PPC, SEO, analytics, CRM, automation, and attribution; Build dashboards for reporting campaign performance to senior leadership; Implement A/B tests, l...