Full-time
Ref: 37255
Hours: Full-time
Contracted Hours: 39
Contract Type: Fixed Term
Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3RN
Description
Location: We welcome applications from those looking for hybrid working, based 2 days (Monday/Tuesday ) in our Handforth (Cheshire) Office.
Contract: 6 Months
About The Role
As a Local Marketing Manager, you will work on a hybrid basis from our Support Office in Handforth (Cheshire) and you will be responsible for creating and implementing regional and local marketing plans that align with our long-term strategy, annual marketing plan and partner growth ambitions.
Working closely with our Business Development Partners, you will act as a general marketer and "quasi agency," tailoring marketing plans to the changing needs of our practice portfolio.
Key Responsibilities - What You'll Be Doing
Planning and delivering local and community marketing activity
Developing bespoke marketing plans for priority practices
Developing and designing toolkits and marketing resources for the practice owners use to drive community engagement and client visits
Supporting Business Development Partners in fostering strong partnerships with Practice Owners providing expert advice, analysing their needs and communicating results
Collaborating with the wider Marketing team, leveraging their specialised skills when required
Acting as a key point of contact with our local media agency, identifying innovative ways to reach local community audiences
Generating insightful reporting and analysis, including Return On Investment (ROI), campaign performance, engagement & conversion patterns and website/app traffic in order to drive informed decision-making
Continuously analysing campaign and activity performance, adopting a test-and-learn approach across all activities
About You - What You'll Bring To The Role
Hands-on experience in local marketing across the marketing mix
Resilient and tenacious with a proven track record of delivering impactful marketing activations at a local level
Commercially astute, able to generate demonstrable results through effective marketing activities
A team player with strong collaboration skills, capable of building relationships with various stakeholders
Excellent written and verbal communication skills, with the ability to influence and engage at multiple level
Knowledge and experience across owned, earned and paid marketing channels, particularly digital and social media marketing
Ideally, experience in local marketing, account management and working across a multi-site operation with local business stakeholders
We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet, and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don't perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.
Organisation: Pets at Home
Date Posted:
Expiry Date:
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