Belief intelligence analyst

Company Description

SPQR is a global insights and strategy firm leveraging PRISM, a purpose-built, AI-powered system designed to identify emerging beliefs and trends. PRISM detects where social discourse and online behaviour indicate the formation or shift of public opinion, providing real-time insights that uncover risks and opportunities before they solidify. Through targeted strategy, content, and campaigns, SPQR enables organisations to act proactively and drive growth. SPQR delivers solutions globally, operating from its London headquarters.

Most firms monitor what people say and call it insight. We go further. PRISM, our proprietary belief intelligence system, triangulates what people hear (Broadcast), what they say (Conversation), and what they do when they think nobody is watching (Behaviour). That third dimension, the things people search, buy, and ask an LLM in private, is where the most revealing gaps live, and where most of the market is blind.

Role Description

This is a full-time, on-site role based in Central London. As a Belief Intelligence Analyst, you will monitor, analyse, and interpret emerging patterns in social discourse, online behaviour, and stakeholder sentiment. Responsibilities include performing intelligence analysis, synthesising insights, and generating concise reports to inform strategic decisions. You will collaborate with cross-functional teams to identify risks, opportunities, and actionable insights and deliver data-driven strategies in a fast-paced environment.

You will run the Conversation and Behaviour dimensions day-to-day, across client work and our own market intelligence. That means social listening done properly, monitoring of online behaviour across the places narratives actually form, and the analysis that turns thousands of raw signals into something a board will act on.

You will work with AI throughout. PRISM uses a series of AI agents to clean, classify, and pattern-match data at a scale no human team could match. Your job is to run that pipeline, check its work, and catch the errors and hallucinations before they ever reach a client. AI does the groundwork. You do the thinking. That order does not change.

The best person for this is part analyst, part detective. You can read a dataset and a discussion thread with equal confidence, and you are at your best when you have found the thing nobody else spotted.

• Run social listening across X, Reddit, Telegram, LinkedIn, forums, review sites, and employee voice platforms such as Glassdoor and Blind. Separate real signal from bots, noise, and the loudest few.
• Track online behaviour: search trends, purchase and petition signals, registered interests, and what LLMs say about a client when asked (our AI visibility work).
• Build and apply classification rules and taxonomies, so the analysis is consistent whoever is running it, and so it holds up when a client challenges it.
• Run PRISM's AI pipeline, quality assure every output, and flag anything that does not stand up.
• Feed clean, classified signal into the triangulation, and help spot the say-do gaps and contradictions that are the point of the whole method.
• Turn findings into clear written insight. Not a dashboard, not a data dump. The \"so what\", and what to do about it.
• Help build and present Belief Assessments and ongoing intelligence work, including sitting in front of clients.

Essential:

• Real experience in social listening and online research, with one or more of the main tools (for example Brandwatch, Meltwater, Pulsar, Talkwalker, Sprinklr).
• Strong with both numbers and narrative. You can size a trend and read what is driving it.
• Genuinely digitally native. You understand how a story moves across X, Reddit, and Telegram into the mainstream, and how LLMs now shape what people believe.
• A confident, disciplined user of AI tools, with the judgement to know when an output is wrong. We need someone who treats AI as a fast junior, not an oracle.
• A clear writer. You can take something complicated and make it land in a sentence.
• Accurate and rigorous. You care whether the finding is actually true.

Nice to have:

• Search, SEO, or GEO (AI visibility) experience.
• A background in corporate communications, public affairs, research, planning, or agency strategy.
• Experience in regulated or contested sectors (for example food and drink, energy, gambling, financial services, or government).
• Basic data visualisation, and comfort with polling or survey data.

In your first six to twelve months we would expect you to be running PRISM's Conversation and Behaviour analysis with little oversight, to have tightened our classification method so outputs are consistent and defensible, and to have produced insight that changed what a client did. The measure is not how much you monitor. It is whether the work surprised someone and moved a decision.

Qualifications

• Proficiency in All-Source Intelligence and Intelligence Analysis
• Strong Analytical Skills and expertise in interpreting qualitative and quantitative data
• Knowledge of Geospatial Intelligence and its practical applications
• Familiarity with the principles of National Security and its relevance to data analysis
• Comfort in handling large datasets and utilising AI-powered tools for insights
• Excellent communication skills, both written and verbal
• Ability to work collaboratively in an interdisciplinary and fast-paced environment
• Experience in strategy or data-driven campaign planning is a plus
• A bachelor’s degree in Intelligence Studies, International Relations, Data Science, or a related field is preferred