Head of Business / Dealer Principal | Competitive Salary + Benefits
Pembrook Resourcing are delighted to be recruiting on behalf of a well‑established and highly respected car dealership for a Head of Business / Dealer Principal.
This is an exciting opportunity for an experienced automotive leader to take full responsibility for the day‑to‑day management and operational success of the dealership - driving performance, profitability, and customer satisfaction across all departments.
Key Responsibilities
* Provide strong leadership and strategic direction across all dealership departments
* Ensure the business consistently delivers an exceptional customer experience
* Develop, mentor, and coach Department Managers and staff to achieve their full potential
* Maintain brand standards, professionalism, and integrity at all times
* Achieve manufacturer and group targets across sales, service, and profitability
* Drive continuous improvement through innovation and best practice
* Oversee performance management, KPIs, and financial objectives
* Uphold company policies and ensure compliance with all operational procedures
* Promote a positive, collaborative culture and lead by example
* Deliver annual business plans and support long‑term succession planning
The Ideal Candidate
* Proven experience in a Head of Business, Dealer Principal, or General Manager role within the motor trade
* Strong commercial awareness and a track record of achieving business targets
* Excellent communication and leadership skills
* Highly organised and able to manage multiple priorities effectively
* Confident decision‑maker with a hands‑on, motivational approach
* Numerate, IT literate, and able to manage budgets and performance reporting
* Discreet, professional, and trusted at all levels
Additional Requirements
* Full valid UK driving licence
* Eligibility to work in the UK
Please ensure you include your correct contact details so we can get in touch regarding your application.
We wish you the best of luck!
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