Overview
Senior Marketing Executive ACA Delivery role at ICAEW, Milton Keynes. 10-month FTC, Full Time 35 hours per week. Up to £38,000 per annum pro rata. Focused on evolving and communicating the ACA qualification, supporting the rollout and ensuring clear messaging to audiences.
Senior Marketing Executive Responsibilities
* Working with the Senior Marketing Manager to develop strategic communications, positioning and messaging for the revised ACA qualification and ongoing channels during rollout.
* Manage day-to-day communications delivery, including agency liaison, feedback collection and trafficking of work to completion.
* Identify innovative ways to communicate about the ACA to existing audiences, create bold campaigns to leverage the ACA evolution, attract more employers, increase training contracts, and entice prospective students.
* Develop internally produced assets (email, social media) and oversee agency development of other assets.
* Measure, report and analyse activity to produce evaluation insights for future activity.
* Act as a go-to person for developments related to the project and ensure brand consistency.
* Prepare and deliver tactical communications and marketing elements (email, social cards, web updates, video, presentations, webinars).
* Collaborate with Student Attraction and Marketing team to ensure messaging updates are understood and acted upon within timelines.
* Work with the Marketing Executive - ACA Delivery on a day-to-day basis.
* Other duties as required by business needs.
Senior Marketing Executive Candidate Profile
* Excellent interpersonal and communication skills.
* Ability to prepare, execute, and measure the effectiveness of project plans.
* Ability to meet deadlines and multi-task.
* Self-motivated, able to work independently and as part of a team.
* Excellent written English and copywriting skills; proofreading ability.
Desirable but not essential
* Experience in student recruitment or the education sector.
* Knowledge of professional services / membership organisations.
Degree level education.
Why work at ICAEW as Senior Marketing Executive?
Our environment is friendly and supportive; we value diversity and treat everyone with respect. We provide training and development to help people reach their full potential.
Seniority level
* Executive
Employment type
* Contract
Job function
* Accounting/Auditing
* Marketing
* Training
Industries
* Professional Training and Coaching
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