Overview
The Email Marketing Assistant will be trained to design and execute email campaigns to customers to drive leads, traffic and bookings into the call centre. Youwill also assist the team with additional CRM and optimisation projects.
Key Responsibilities
* Work to an email marketing schedule to produce numerous emails per week
* Work from a template to amend creative, content and build an email using an email builder
* Source images and design graphics to use in email marketing using Photoshop/Canva
* Liaise with commercial team to select product for inclusion in commercial emails
* Build workflows in Adobe using predefined lists to target customers based on the unique send
* Design and produce engaging emails that will drive results
* Perform A/B tests to optimize email subject lines, content, and design.
* Analyse performance and strategise improvements for email marketing campaigns
* Assisting with other digital marketing activity as required, such as social media.
Skills and Experience
* Good level of IT literacy
* Ability to write good prose
* Good attention to detail
* Excellent time management and strong communication and interpersonal skills
* Working to deadlines
* Manage workload and priorities
* Work on projects alongside day-to-day tasks
* Seek efficiencies in production and process
Experience
* Experience with or understanding of HTML code - desirable
* Experience of creative tools like Photoshop & Canva - desirable
* Excel/Google Sheets - desirable
* Google Analytics - desirable
* Knowledge of cruise industry - desirable
Behavioural Role Fit
* Keen to learn and develop
* Creative and thinking outside the box
* Always on the look out for new ideas and elements to test
* Confident and self-motivated
* Interest and enthusiasm for cruising or travel
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