At David Austin Roses, we’re more than just a horticultural company; we’re a passionate family business dedicated to breeding and cultivating the most exquisite English Roses.
With over fifty years of rich heritage, we take great pride in creating roses that are not only beautiful but also fragrant and charming. Our love for roses and commitment to excellence has made us a beloved name in gardens around the world.
We are incredibly fortunate to work alongside a talented group of individuals who share our passion. Together, we strive to bring David Austin Senior’s vision to life from our beautiful home nestled along a charming country lane in Shropshire.
For over half a century, David Austin Roses has been synonymous with timeless beauty, craftsmanship, and innovation in horticulture. As a family-run business, we blend heritage with modernity, creating exquisite roses that inspire gardeners and designers worldwide. Our brand is a celebration of artistry, storytelling, and connection - values we strive to embody in every petal and partnership.
Role Overview
We seek a visionary Head of Brand Marketing to lead our creative and content teams while overseeing PR, events, collaborations, influencer partnerships, and brand storytelling. This role demands a strategic thinker with a hands-on approach - someone who thrives in both ideation and execution, ensuring our brand voice resonates authentically across all touchpoints. You will collaborate closely with the Brand & eCommerce Director to shape strategy and drive results, acting as a steward of our brand’s aesthetic and ethos.
Key Responsibilities
Brand Leadership & Strategy
* Develop and execute brand campaigns that elevate our legacy while engaging modern audiences.
* Partner with the CMO to refine brand strategy, ensuring alignment with business goals and family values.
Creative Execution & Storytelling
* Oversee campaign ideation, from concept to delivery, ensuring storytelling reflects our heritage and craftsmanship.
* Guide content creation (digital, print, video) with a keen eye for design, tone, and brand consistency.
Partnerships & Collaborations
* Spearhead PR strategies and events that position David Austin Roses as a leader in luxury horticulture.
Operational Excellence
* Manage budgets, timelines, and KPIs for brand initiatives, reporting progress to the CMO.
* Work alongside the Head of E-commerce and Digital Marketing to ensure seamless integration of brand and commercial objectives.
What We’re Looking For
Experience: 5+ years in brand management, preferably in luxury, lifestyle, or horticulture.
Creative Visionary: Proven ability to craft compelling narratives and campaigns with a portfolio showcasing aesthetic precision.
Collaborative Leader: A hands-on mentor who inspires teams while valuing input from the CMO and cross-department peers.
Brand Ambassador: Deep appreciation for craftsmanship, gardens, and storytelling; alignment with our brand’s elegance and heritage.
Execution Skills: Willingness to “get your hands dirty” in day-to-day tasks while driving long-term strategy.
Communication: Exceptional interpersonal skills to engage stakeholders, from family members to global partners.
Don’t meet every single requirement? Studies have shown that women, Black, Asian and minority ethnic people are less likely to apply to jobs unless they meet every single qualification. At David Austin Roses we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
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