💥 Senior Creative Strategist (Paid Social)
💥 £38k - £46k
💥 Liverpool City Centre- Hybrid - 3 days a week
ThePlaceToBe are excited to be working closely with a great independent digital marketing agency. These guys are specialists within the eCommerce space working with some exciting brands across the world of Fashion and Beauty.
About the role
As a Senior Creative Strategist, the focus of your role will be take leadership upon creative strategy for the agency’s Paid Social projects.
What you’ll be doing day to day
* Own the creative strategy for a defined portfolio of paid media clients, with Meta and TikTok as the primary channels.
* Develop compelling ad concepts informed by brand guidelines, client tone of voice, buyer personas, and AI avatar direction.
* Write detailed creative briefs that creators can act on without ambiguity.
* Launch, manage, and optimise paid media campaigns at pace, using performance data to drive creative decisions.
* Analyse on and off-platform performance data to identify what is working, what is not, and what to do next.
* Brief and direct AI-powered and human creators clearly and at volume
* Participate in workshops and structured sessions with client stakeholders to align on creative direction.
* Report on creative performance in plain language with clear recommendations.
About you
To be considered for this Senior Creative Strategist you must be passionate about creating unique strategic ideas for Paid Social campaigns
What we're looking for
* Demonstrable experience in performance creative or paid social creative strategy, with examples of work and results to back it up.
* Proven track record producing paid media creative at volume, particularly across Meta and TikTok.
* Solid understanding of paid social performance and the relationship between creative decisions and commercial outcomes.
* Proven hands-on experience with AI-assisted production tools such as Creatify, Arcads, ElevenLabs, CapCut Pro, or equivalents.
* Confident working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimisation, and analysis.
* You must be able to commute to Liverpool City Centre, 3 days a week