A growing aviation data and analytics provider is seeking a strategic and growth-focused
Product Marketing Manager
with B2B SaaS expertise. This role will be key in driving product awareness, adoption, and market success.
You'll lead go-to-market initiatives, shape messaging and positioning, and collaborate closely with Product, Sales, and Client Success teams to deliver high-impact campaigns.
What You'll Do
* Craft compelling product messaging that resonates with target customers and differentiates from competitors
* Partner with Product and Commercial teams to align on timelines and priorities
* Develop and execute go-to-market strategies for product launches and enhancements
* Design sector-specific campaigns to drive awareness, pipeline growth, and adoption
* Collaborate with Sales and Client Success to optimise customer journeys
* Track, analyse, and optimise campaign performance
What You'll Bring
* 3–5 years in B2B product marketing (preferably SaaS)
* Proven record of driving product growth through marketing strategies
* Skilled in Salesforce, Account Engagement, Google Analytics, CMS, and WordPress
* Bachelor's degree in Business, Marketing, Communications, or a related field
* Strong collaboration and communication skills across multiple teams
* Ability to use customer and competitor insights to shape strategy
* Organised, proactive, and highly data-driven
Nice to Have
* Background in aviation, aerospace, or transportation analytics
* Knowledge of customer segmentation by industry and region
Why Join
* Be part of a fast-paced, data-led, and collaborative marketing team
* Work on products that directly influence decision-making in the global aviation industry
* Opportunity to take ownership and have a real impact on growth