The Marketing Executive will be joining a global organisation on a 14-month maternity contract, based within their modern UK headquarters. The company pride themselves on maximising the latest technology, knowledge and business approach to deliver a first‑class customer experience.
Benefits
* 23 days holidays plus Bank Holidays
* Private medical insurance and life assurance (after a qualifying period)
* Subsidised staff canteen
* Free on-site parking
* Childcare vouchers
* Uniform provided
Main Responsibilities
* Design and implement marketing services and campaigns to increase sales and customer satisfaction/retention.
* Work with the management team and key stakeholders to develop customer focused, innovative and integrated marketing communication plans and campaigns.
* Support future product portfolio arrangements and manage brand positioning for specific products and services.
* Support the introduction of new channels of trade, e.g. online, domiciliary.
* Manage communication agencies, printers and media, and work closely with Product Manager and Marketing Manager to deliver business objectives.
* Compose communication briefings for product launches and product life cycle campaigns; review concepts, proofread copy, check artwork in the different phases of the development process - including marketing literature, POS, promotions and advertisements.
* Manage, develop and deliver promotional campaigns in line with commercial plan, ensuring the campaigns support sales growth.
* Support with all digital media launches and developments in line with the commercial plan.
* Maintain awareness of customer behaviour and identify opportunities for new and improved marketing activities. Work closely with colleagues, teams and external agencies to maintain and improve the organisations reputation.
* Brief marketing agencies and quality control their output as necessary.
* Analyse return on investment and the effectiveness of marketing campaigns, comparing against plans and competitors' activity. Measure effectiveness of marketing activities and make recommendations for improvements.
* Manage multiple campaigns across diverse channels and ensure they are delivered on time and within budget.
Experience Required
* Minimum of 4 years marketing experience in a business‑to‑business environment
* Experience in digital marketing including social media, website development/management, online advertising and SEO
* Customer orientated, results driven, creative problem solver, makes things happen with sense of urgency
* Must be able to demonstrate excellent communication and organisational skills, creative thinking and have a good eye for detail
KEYWORDS: marketing, B2B, campaigns, product, digital marketing, social media, SEO
We are an equal opportunities agency and welcome applicants from all backgrounds.
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