Avery Healthcare, one of the largest providers of luxury elderly care homes in the UK, is seeking a Communications Executive to support their internal and external communications. This role will involve writing and editing content for newsletters, the website, marketing materials, and PR, as well as managing reviews and ensuring consistent brand tone of voice across all platforms.
Main duties of the job
The Communications Executive will be responsible for supporting the planning, creation, and distribution of internal newsletters, writing and updating content for the Avery intranet, assisting with press releases and media statements, coordinating award submissions, building a bank of case studies and resident/lifestyle content, and writing and editing copy for the website, brochures, and email marketing campaigns. They will also monitor and respond to reviews across various platforms, ensure consistent tone of voice and brand standards, and provide general team support for ongoing campaigns.
About us
Avery Healthcare is one of the largest providers of luxury elderly care homes in the UK. Their vision of 'creating meaningful lives together' is achieved through the exceptional care and experience they offer in their growing portfolio of over 100 care homes, establishing themselves as the preferred choice for residents and employees.
Job responsibilities
Package Description:
Are you a confident and creative communicator with a passion for storytelling, writing, and content creation? At Avery Healthcare, were looking for a Communications Executive to support our internal and external communications across a range of exciting platforms and projects. Based at our Northampton Group Support Centre, youll play a key role in writing and editing content for internal newsletters, our website, marketing materials, PR, and more. Youll also help manage reviews and ensure all communications whether for colleagues, residents, or prospective families are clear, consistent, and aligned with Averys brand tone of voice. Working closely with the Marketing Manager, youll contribute to a wide variety of tasks and campaigns that support our homes, celebrate our people, and drive occupancy. This is a fantastic opportunity for a communications
ABOUT THE ROLE
Internal Communications
* Support the planning, creation, and distribution of internal newsletters.
* Write and update content for the Avery intranet to ensure its engaging, relevant, and up
to date
Liaise with teams across the business to gather content, stories, and updates for internaluse.
Public Relations & Brand Storytelling
* Assist with writing press releases and media statements to support Averys PR activity.
* Help coordinate award submissions that highlight the achievements of Averys teams and services.
* Build a bank of case studies, good news stories, and resident/lifestyle content.
Copywriting & Marketing Support
* Write and edit copy for Averys website, brochures, leaflets, and email marketing campaigns.
* Ensure all copy reflects Averys tone of voice and brand standards.
* Collaborate with the wider marketing team on content development and campaign support.
Digital & Review Management
* Monitor and respond to reviews across platforms such as Google, Facebook, Glassdoor, and Indeed, ensuring responses are timely, appropriate, and on-brand.
* Escalate any concerns or trends to the Marketing Manager or wider team as needed. Tone of Voice & Brand Consistency
* Ensure a consistent tone of voice is maintained across all written content both internal and external.
* Help maintain content standards, style guidelines, and messaging consistency across platforms.
Team & Project Support
* Support the Marketing Manager with administrative and creative tasks across ongoing campaigns.
* Contribute ideas to enhance internal communications, PR, and brand storytelling efforts
* Provide general team support to ensure smooth and efficient campaign delivery.
ABOUT YOU
1. Some experience in a communications, marketing, or content writing role (in-house or
agency)
Excellent writing, proofreading, and editing skills with strong attention to detail.
A natural storyteller who can adapt tone and messaging for different audiences andformats.
Familiarity with email marketing platforms, intranet systems, or CMS (desirable but not essential).
Organised and proactive, with the ability to manage multiple tasks and meet deadlines.
A team player with strong communication skills and a positive, flexible approach.
Willingness to learn and develop within a fast-paced marketing team
ABOUT AVERY
As one of the largest providers of luxury elderly care homes in the UK, we believe that the later years of our residents lives should be as enriching as any other. Our vision of creating meaningful lives together is reached by the exceptional care and experience we proudly offer throughout our growing portfolio of over 100 care homes whilst establishing ourselves as the preferred choice for residents and employees.
Please note this role will require:
* A DBS Disclosure check, the cost of which will be met by Avery Healthcare.
* Proof of eligibility to work in the UK.
This advert may be withdrawn prior to the advertised deadline depending on the volume of applications received and business needs
Person Specification
Qualifications
* Some experience in a communications, marketing, or content writing role, excellent writing, proofreading, and editing skills, a natural storytelling ability, familiarity with email marketing platforms and CMS (desirable but not essential), strong organizational and communication skills, and a positive, flexible approach.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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