Product Designer – Platform and AI Salary: £55,000 to £65,000 DOE Working Policy: Flexible hybrid-working policy, with a minimum of two days a week from our Chester head office Team: Product & Technology Reports to: Lead UX Designer About Forge Holiday Group Forge Holiday Group brings together four market-leading holiday brands like Sykes Holiday Cottages, Forest Holidays, UKCaravans4Hire, and Bachcare in New Zealand. We’re four companies built around market-leading technology, service, and products. From woodland accommodation to holiday cottages and caravans, we’re here to do one thing. With a team of 1,700 passionate professionals, we live by four core values that guide everything we do: One Business, Keep It Simple, Grow & Learn and Sustainable Impact. These values inspire us to stay true to delivering great experiences for our customers, supporting our colleagues and building a better future together. About the Product Designer – Platform and AI Role: We're building the next generation of intelligent, agent-powered holiday experiences, and we’re looking for a Product Designer to help shape the interfaces that power it. In this role, you’ll lead the design of our new conversational experience UI and support improvements to internal tools that underpin our platform and service operations. You’ll work across the full design lifecycle—from discovery to prototyping and polish—bringing a systems-thinking mindset to complex challenges and ensuring usability, clarity, and elegance in the final product. Product Designer – Platform and AI Responsibilities: Design and evolve a new multimodal UI for our conversational experience, working closely with product managers, conversational designers, and engineers. Collaborate with internal teams to improve internal systems. Balance user needs, business goals, and technical feasibility to design interfaces that drive both adoption and impact. Lead discovery activities including research synthesis, journey mappinh and usability testing. Develop scalable design patterns and visual systems aligned with our evolving platform strategy. Create user flows, wireframes, mockups, and prototypes to communicate concepts and gather feedback. Ensure high-quality implementation with engineering teams and actively refine the experience post-release Contribute to our design culture and craft standards across teams. Skills & Qualifications Essential Experience: Strong experience designing complex digital products Proven ability to design UIs that balance usability with expressiveness, including data-rich or conversational interfaces. Confidence in both visual design and UX thinking Strong Figma and prototyping skills Ability to communicate ideas clearly to stakeholders. Systems-oriented mindset with a knack for simplifying complexity Experience working in cross-functional squads Nice to have: Familiarity with AI or conversational interface design Forge Holiday Groups Company Benefits Annual STIP Company-wide Bonus Scheme offering up to an additional % of your salary through our performance-based bonus program 33 days of annual leave including bank holidays, plus up to 5 extra days with long service A day off to celebrate your Birthday Two paid Volunteering Days off annually One of only 1000 BCORP-certified companies in the UK Enhanced Parental leave (24 weeks maternity, 3 weeks paternity at 100% pay) Exclusive discounts on stays for you, family and friends Discounts and offers with a focus on your overall wellbeing Health Cash Plan & Life Assurance Training & Development programs to set you up for success 24/7 mental health support and initiatives Access to the gym at our Chester HQ Chester HQ has on-site parking and is close to Chester train station Employee Savings Scheme transferring directly from your salary Long Service Awards Hybrid working for selected roles. Diversity and Inclusion: We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help. Apply now to join a supportive, values-driven team where your design craft drives innovation, impact, and real transformation.