Job Specification: Industrial IoT & Embedded Computing Sales Lead / Supervisor
Location: UK (HQ + customer visits) Reports to: Sales Director Department: Sales Type: Full-time, Permanent Salary: Negotiable
Role Purpose
We are seeking an experienced Industrial IoT & Embedded Computing Sales Lead / Supervisor to oversee a UK sales team, drive new business opportunities, and support design-in engagements across key industrial and defence sectors.
This role combines technical sales leadership, business development, and solution positioning. Reporting to the Sales Director, the Sales Lead / Supervisor will manage the day-to-day activities of the UK sales team, ensuring alignment with company objectives, consistent pipeline development, and effective execution of customer engagement strategies.
Key Responsibilities
Supervise and support the UK sales team, providing guidance, coaching, and performance feedback.
Drive new business in industrial, transportation, defence, and IoT markets across the UK.
Engage early in the design cycle to position embedded and rugged computing platforms for design-in wins.
Translate technical requirements into commercial proposals, collaborating with engineering, compliance, and production teams.
Oversee sales operations, ensuring consistent CRM usage, pipeline visibility, and accurate forecasting.
Develop and maintain key customer relationships to ensure long-term partnerships and repeat business.
Support UK partner and distribution networks, providing product knowledge and solution support.
Contribute to go-to-market strategies and participate in UK exhibitions, trade shows, and technical workshops.
Collaborate with marketing and product teams to create sales collateral, case studies, and campaigns.
Monitor market trends, competitor activity, and emerging technologies to identify growth opportunities.
Ensure compliance with export control, RoHS, REACH, and all applicable trade regulations in every sales transaction.
Skills & Experience
Essential: - Leadership experience managing or supervising a technical or industrial sales team. - Strong track record in B2B technical sales within industrial computing, embedded systems, or IoT hardware. - Understanding of edge computing architectures, connectivity, and industrial integration. - Confident in solution-selling able to link technical capability to customer value and ROI. - Excellent communication, presentation, and negotiation skills with both technical and commercial stakeholders. - Proficient in CRM tools (e.g., Dynamics 365, Salesforce, or similar) and pipeline forecasting. - Full UK driving licence and willingness to travel nationwide.
Key Performance Indicators (KPIs)
Team sales performance against quarterly and annual revenue targets.
Design-in opportunities generated and converted.
Pipeline growth and forecast accuracy.
New customer and partner acquisition.
Customer satisfaction and retention.
Team development, engagement, and compliance with CRM standards.
Personal Attributes
Technically credible, commercially astute, and people-focused.
Self-driven with a hands-on leadership style.
Strong collaborator across departments (Engineering, Compliance, Marketing).
Calm under pressure, decisive, and accountable for results.
Professional and credible when representing the organisation to clients and partners.
Willingness to continuously learn and evolve with emerging technologies.