We are seeking an experienced and creative Senior Theatrical Film Marketing Manager to join our dynamic team. This role will be instrumental in developing and executing comprehensive marketing strategies for theatrical film releases across Canada, focusing on integrating paid media, promotions, social media, and cross-functional synergies.Key job responsibilitiesParticipate in the development and implementation of holistic marketing strategies for theatrical film campaignsCreate and implement effective social media strategies to support overall marketing effortsImplement paid media planning and buying, ensuring optimal reach and engagement across various channelsDevelop and execute innovative promotional campaigns, including partnerships, events, and experiential marketing initiativesFoster cross-functional collaborations with PR, creative, digital, and distribution teams to ensure cohesive marketing effortsAnalyze campaign performance across all channels, providing actionable insights to optimize strategiesManage relationships with key stakeholders, including media partners, agencies, and industry influencersStay current with emerging trends and best practices in film marketingDevelop and manage marketing budgets for theatrical campaignsCoordinate with international teams to align global marketing efforts for major releasesBASIC QUALIFICATIONS4+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completionBachelor's degree or equivalent industry experience in Marketing, Business Analytics, Statistics, Data Science, or related field4+ years of experience in entertainment analyticsProven track record of using data analytics to drive marketing decisionsExperience with industry research tools (e.g., Comscore, NRG)Strong proficiency in data visualization and presentation toolsAdvanced Excel skills and experience with data analysis toolsPREFERRED QUALIFICATIONSExperience with SQL, Python, or R for data analysisBackground in theatrical distribution or exhibitionKnowledge of Canadian media landscape and theatrical market dynamicsExperience with marketing mix modeling and attribution analysisSuccess in applying research insights to marketing strategyComfortable presenting findings to large internal audiencesAmazon is an equal opportunity employer and values diversity. We provide accommodations for applicants with disabilities during the hiring process. For more information, visit this link.
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